Sakal Media Group’s intellectual property (IP) “Sakal Times Summersault” was a hit among the youth. The music festival held on April 28 and 29 at Pune’s Shiv Chatrapati Sports complex brought two biggest forces together – youth and music.
Farhan Akhtar, Vishal and Shekhar, Baadshah and Mika Singh mesmerised the audience with their performances. The experience zones, F & B counters served as a perfect chill pad for the audience.
Krishna Menon, Chief Marketing Officer, Sakal Media Group, said, "Sakal Media Group is proud to have created yet another IP ‘Sakal Times Summersault’ that amalgamates youth and music onto a single platform. It engages with our young audience and provides an engagement platform. We look forward to building IPs with a purpose, from marketing to consumers, to creating platforms that matter to the audience and enabling them to engage. The music festival along with our partners successfully managed to meet the expectations and we look forward for a mega edition in 2019."
Sakal Times Summersault 2018 was presented by Linen King, powered by Suzuki Intruder in association with Haldiram’s Food, Toyota Yaris, Lokmanya Multipurpose Co-Op Society Ltd., Girikand Holidays, Bhairavee, 9X Jalwa , 9XM, Up On the Stage, Pula, Book My show, Radio City 91.1 FM and Showbox.