RepublicWorld claims 65% growth in video consumption on Karnataka Elections 2018 counting day over Gujarat Elections

RepublicWorld, the digital counterpart of Republic TV, has claimed to have registered 65% growth in video watch time across all digital platforms on the counting day of the Karnataka Elections 2018 over Gujarat Election Counting Day.

While everyone keeps talking about the increased intake of video content on digital, RepublicWorld has claimed that the watch time also increased across all digital assets, including social media channels. At 21.9 million watch minutes, RepublicWorld’s digital consumption stands tall with its broadcast performance (Republic TV watch time on broadcast as reported by BARC was 26.9 million during Gujarat Election Counting Day Coverage).

RepublicWorld’s HD news feed (For Karnataka election) across all digital platforms delivered 14,600% more watch time than that of the leading HD news channel on broadcast during Gujarat Election Counting Day as reported by BARC Broadcast Source: - BARC | Target Group:- NCCS AB 22+ | Market:- India | Gujarat Election - 18th Dec’17 | Karnataka Election - 15th May’18. Digital Source: - BrightcoveAnalytics (Above data does not include numbers from Vodafone Play & Jio OTT platforms)

R. Interacts Engagement Performance (Within RepublicWorld App) is also believed to have attracted significantly more number of eyeballs. Over 535,000 conversations exchanged by the app users through ‘Talk to Arnab’ chat feature available on the RepublicWorld app. This saw a spike of 4,900% in terms of engagement on the app as compared to its Twitter engagement for Karnataka Election Counting Day (Source: - Google Analytics)

In terms of the RepublicWorld’s social media performance, it gathered over 7.8 million impressions on RepublicWorld on Twitter and more than 10,000 tweets using the #May15WithArnab hashtag, which alone gathered a potential reach of 296 million. In addition, over 3.4 million video views of news and analysis updates on Facebook with an excellent audience engagement of 5% and above (Source:- Facebook and Twitter Insights).

The extensive data gathered was also presented in simplified and comprehensive visual formats, using technology by data-visualization partner Gramener to delight viewers with accurate and in-depth insights. The coverage was in English and also in Hindi through R. Bharat (Hindi News arm of Republic TV). Updates were also streamed live on RepublicWorld’s OTT partner platforms Hotstar, Daily Hunt, SonyLIV, Vodafone Play, Jio and many more.

Vikas Khanchandani

Vikas Khanchandani, CEO, Republic, said, “Our persistent efforts and elaborate planning before the Karnataka Elections, just like we do before every election, has shown exceptional results.” He added, “Our performance on digital platforms goes to show how connected the youth of the nation feel with our brand, and how much they trust us for smart analysis, fast and accurate opinions. Our digital assets are performing at par with our broadcast platform, and all this time we continue to engage newer audiences. A clear indication that RepublicWorld has connected on a trustworthy level with its audience, further building our brand on the pillars of integrity, youth appeal, consistency and top-notch content.”

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