Nickelodeon has announced a special content line-up spread across new movies and new episodes starring Nicktoons. Through contests, the channel has also opened up opportunities for kids to chill with their favourite toons on air, on ground and at the movies.
The line-up includes:
*New episodes of Motu Patlu on Nick and Shiva and Pakdam Pakdai on Sonic.
*New series of Power Rangers Ninja Steel on Nick.
*All new season of Masha and the Bear, Team Umizoomi, Shimmer and Shine and The Blaze and the Monster Machine on Nick Jr.
The channel will also premiere the two made-for-television movies ‘Shiva and The Lost tribe’ premiering on June 3, followed by the movie Motu Patlu – The Dinosaurs Invasion.
Nina Elavia Jaipuria, Business Head, Kids Entertainment Cluster, Viacom18, said, “Kids are the centre of Nickelodeon’s universe and our constant endeavour is to create money can’t buy experiences for them. It is this intent coupled with our desire to innovate that has made us favourites among kids and established our thought leadership in the category. We will continue to curate engagement and initiatives that are pioneering, immersive and provide an unmatched entertainment experience for kids.”
There are also offers to win goodies and specials on Nickelodeon with the high-decibel summer campaign that gives lucky winners a chance to chill with their family at the Nickelodeon Universe in Minnesota, USA. Kids need to watch Nickelodeon, Monday to Friday from 6.30pm-7.30pm and answer some fun questions.
The summer fun extends to Sonic with kids getting the chance to be a part of Shiva Gizmo Gang Contest powered by V Mart. Kids need to watch Sonic Monday-Friday from 5.30pm-6.30pm and answer some questions.
Nickelodeon is also bringing up the ‘Nickelodeon Children’s Film Festival’ at the Inox theatres, starting May 26, every Saturday and Sunday across 21 cities in India like Mumbai, Delhi, Pune, Bangalore, Lucknow, Jaipur and others, screening Nickelodeon movies like Motu Patlu City of Gold, Pakdam Pakdai in Egypt, The Secret World of Vedas City, to name a few.
Adding scale to the campaigns, Nickelodeon and Sonic will engage with kids across the country with a high-decibel integrated marketing campaign spanning cross channel TV promotions, print communication in leading dailies, on-ground activations, digital and strategic alliances. Activations at high footfall malls and brand presence at relevant touchpoints like gaming arcades will increase the engagement with kids in metros and urban cities. Taking the engagement deeper into the country is a month-long van activation going across 30 cities and building affinity in the tier-2 and tier-3 towns.
The campaign will also see a dedicated microsite for the kids to submit their answers, interactive posts on social media calling for entries along with an interactive app serving as another gateway for contest entries.