BigMuscles Nutrition, a nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Groupe) as its creative agency on record (AOR). The agency will be responsible for creating their launch and sustenance communication and will have their creative mandate. The account will be handled by the agency's Mumbai office.
Charles Victor, Executive Director, L&K Saatchi & Saatchi India, said, "BigMuscles Nutrition is at a stage where they want to take the brand to the next level and be known as a serious contender in the Nutritional supplement category. We are very excited to partner with them to chart out the next chapter in fitness among Indiaâ€™s youth."
Suhel Vats, Director, BigMuscles Nutrition, said, "We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. L&K Saatchi & Saatchi demonstrated some robust creative work stemming from strong consumer insights. We believe their experience in working with brands globally will help BigMuscles Nutrition compete with imported brands and resonate strongly with audiences across markets. We have faith in their ability to do justice to the mandate."