Jyothy Laboratories Limited has assigned the strategy and communications mandate of its beauty care brand Margo to Network Advertising. Network Advertising also currently manages the communication mandate for Henko.
Tanuja Bhat, Chief Creative Officer, Network Advertising, said, “Margo is a solid, trusted 98-year-old brand. The category is super-crowded. That ups the challenge even more. We’re looking forward to creating awesome work together.”
Vinod Nair, MD, Network Advertising, said, “It’s been a privilege to be associated with Jyothy Laboratories. And to be given this opportunity of managing the strategy and communication needs of a legacy brand such as Margo will be an added responsibility for us at Network. It’s particularly delightful when existing clients show faith in their partners by trusting us with more work in the form of new brands.”
Rajnikant Sabnavis, COO, Jyothy Laboratories, said, “Margo is a brand we are very proud of for its uniqueness. In the hands of Network, we look forward to some truly outstanding work that will grow the brand and the overall franchise.”
Jyothy, CMO, Jyothy Laboratories, said, “Network is our communications agency for brand Henko. We believe the team has a strong mix of strategy and creative talent to help us develop and execute winning ideas. They showed great understanding of the current brand challenges of Margo and the creative ideas suggested are a logical progression of our last brand campaign. We are happy to award the creative duties to Network and wish the team great success.”