Joyee Biswas will be joining Facebook as Head, APAC Sports Partnerships. In his new role, Biswas will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebookâ€™s suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus.
He will report to Dan Reed, Facebook Head of Global Sports Partnerships and will start his stint at Facebook in late May.
Biswas who has 15 years of experience in the media industry, most recently served as ESPN's head of Southeast Asia, APAC. Prior to ESPN, he was the managing director for Eleven Sports Network in Asia. He oversaw sports content for Singtel TV, as well as content acquisition and management for Fox International Channels and ESPN Star Sports for multiple linear and non-linear channels in key Asian territories.
Biswasâ€™s background in broadcasting is expected to be invaluable to Facebook as they continue to partner with broadcasters to help them reach new audiences, experiment with new forms of production and monetise their content.