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JCDecaux paints Delhi in the colours of cold beverages

Coke, Limca, Tata Fruski, Raw Pressery, Bisleri Fonzo, Frooti and Wild Waters are advertising on JCDecaux street furniture to promote their existing and new flavours

As the season of roasting heat and boiling sun continues, thirst for something chilled, refreshing and lip-smacking becomes all the more necessary. Catering to this, beverage brands like Coke, Limca, Tata Fruski, Raw Pressery, Bisleri Fonzo, Frooti and Wild Waters are advertising on JCDecaux street furniture to promote themselves and introduce their newly launched flavours.

JCDecaux Citylights are spread across the length and breadth of Delhi. The attractive campaigns on JCDecaux Street Furniture are a visual treat to both vehicular and pedestrian traffic. These brands aim at getting better visibility and advertising on JCDecaux Street Furniture ensures an effective reach, frequency and a successful brand recall.

With a wide range of summer drinks swamping the market, competition is increasing at a fast pace. Serving more than 23 million residents of Delhi, JCDecaux Street Furniture helps these brands gain amplified recognition among the commuters with exceptional visibility.

The creative way adapted to display Raw Pressery and Wild Waters campaign gives a 3D outlook with backlit, grabbing the eyes of the commuters even when the day is over. Likewise, Coke, Frooti, Tata Fruski, Bisleri Fonzo and Limca campaigns displayed on JCDecaux CityLights are hard to miss.

“We are elated with the repeated trust these leading beverage brands have shown in JCDecaux Media for quality and effective communication. JCDecaux, having over 3,000 strategically-located CityLights spread across Delhi, ensures a unique reach and frequency. Moreover, leveraging JCDecaux’s media with innovation has always been a big push and helped brands to leave a mark in consumers’ mind,” said Olivier Heroguelle, MD, JCDecaux, India.

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