Jack in the Box Worldwide secures digital duties of PNB MetLife

Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has won the social media management and digital campaigns communication duties of PNB MetLife, the life insurance company.

The mandate encapsulates digital communication and digital media creative duties.

Kaizad Pardiwalla

Kaizad Pardiwalla, President and Chief Operating Officer, The 120 Media Collective, said, “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

He added, “Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife’s Mera Term Plan. The quirky campaign centred around Joy Da’s obsession over the number 100 broke through the clutter of fear and paranoia-led communication in the life insurance sector, receiving an overwhelming response. With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category.”

Nipun Kaushal

Nipun Kaushal, Chief Marketing Officer, PNB MetLife, said, “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”

Jack in the Box Worldwide is a media-agnostic integrated communications company with digital at its core.

The 120 Media Collective is a digitally oriented company, helping brands connect with their audiences through compelling content, customised distribution and incisive amplification.

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