Havas Media has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company.
The account size is estimated to be upwards of Rs 50 crores and will be handled by the Bangalore office led by Saurabh Jain, Vice President - South, Havas Media India.
Led by Pradeep Dadha (Founder and CEO), Netmeds.com is a Chennai-based online pharmacy and is one of the first e-commerce sites to provide digital access to prescription medicines, and over-the-counter products including wellness products, vitamins, diet/fitness supplements, herbal products, pain relievers, diabetic care kits, baby/mother care products, beauty care products, and surgical supplies. Netmeds currently has eight fulfilment centres operational in Chennai, Mumbai, Bengaluru, Hyderabad, Delhi, Pune, Ahmedabad and Kochi. It boasts a long and rich legacy in the pharma industry, since 1914, more than 100 years ago, when the Dadha family first ventured into the pharmaceutical retailing business and later entered into drug manufacturing in 1972. The manufacturing unit, Tamil Nadu Dadha Pharmaceuticals, was later merged with Sun Pharma in 1996. Netmeds began its operations in 2015.
Dadha said, “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO - Havas Group, North India, said, “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.”
“Netmeds is a legacy brand and a future-first brand which thrives on technology & innovation which is also the philosophy at Havas Media Group. Havas’ Meaningful Brands framework centered on digital, will be key in mapping the brand chart for Netmeds. According to our research, brands that are meaningful enjoy 60% higher attachment among consumers in the health & wellness industry and have 85% higher chance of repurchase in the E-com sector. We are excited to have Netmeds.com on our roster. This win further bolsters our E-commerce portfolio,” added Mohit Joshi, Managing Director, Havas Media Group, India.