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GEC Watch: Zee Anmol breaks all viewership records of Hindi GECs

Zee TV leads urban markets followed by Star Plus and Colors. Among the top ranking shows, Star Plus’ Kulfi Kumar Bajewala has opened quite well entering in the top five shows’ list

Zee Anmol has broken all the viewership records in Hindi general entertainment channel space in the Week 20 of 2018 (May 12-18). The channel has topped across genres surpassing Star Sports 1 Hindi that is telecasting IPL currently and Sun TV that is a regular leader in the TV channels.

Zee Anmol has added close to 65 million extra viewers in this week and continues to lead the U+R and rural markets, while Zee TV maintains its lead in the urban markets. While most of the rankings remain the same, Zee Anmol and Rishtey have gained the maximum viewership in this week.

Among the top ranked shows, Star Plus’ Kulfi Kumar Bajewala has opened quite well entering in the top five shows’ list. The U+R list of five most watch shows is flocked with Zee TV and Zee Anmol shows with no space for any other program.

Top channels in U+R markets

As per select BARC India data for Week 20 of 2018 (May 12-18) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets with 912.883 million (last week 857.264 million) Impressions. Rishtey continued to gain viewership and maintain its No. 2 position, with a gross viewership of 679.799 million (last week 652.382 million) Impressions. Sony Pal stayed at No. 3, despite significant loss in numbers, clocking 571.922 million (last week 654.053 million) Impressions. Star Bharat, meanwhile, too continued at No. 4 with a loss of viewership, garnering 554.893 million (last week 577.588 million) Impressions. Zee TV, stayed at No. 5 and got 515.794 million (last week 519.606 million) Impressions. Star Plus was up by a spot at No. 6 with 432.679 million (last week 429.027 million) Impressions, followed by Star Utsav that slipped a spot garnering 432.391 million (last week 473.228 million) Impressions. Colors with 398.342 million (last week 421.333 million) Impressions, maintained its position at No. 8. Sony SAB continued at No. 9 with 371.668 million (last week 376.296 million) Impressions. Sony Entertainment Television stayed at No. 10 by clocking 327.285 million (last week 344.876 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee Anmol’s Kumkum Bhagya became the most watched show by clocking 13.366 million (last week 12.333 million) Impressions, followed by Zee TV’s Kundali Bhagya that garnered 10.902 million (last week 10.840 million) Impressions, followed by Zee TV’s Kumkum Bhagya that clocked 9.453 million (last week 9.222 million) Impressions. Zee Anmol’s Mahek was at No. 4, with 8.357 million (last week 7.910 million) Impressions. At No. 5, Zee TV’s Ishq Subhan Allah stood with 8.156 million (last week 7.909 million) Impressions.

Top channels in urban markets

Zee TV stayed on the top spot in the urban markets, in the Hindi general entertainment channels (GECs) ranking in the urban markets. The channel garnered 316.640 million (last week 314.648 million) Impressions. Star Plus maintained its position at the second spot in the urban markets with 303.672 million (last week 308.029 million) Impressions. Climbing by a spot to reach No. 3 spot, Colors grew significant viewership numbers to garner 281.733 million (last week 303.997 million) Impressions. Sony SAB that garnered 277.227 million (last week 279.628 million) Impressions, climbed to No. 4, followed by Star Bharat that garnered 268.089 million (last week 288.255 million) Impressions, slipping to No. 5. Sony Entertainment Television, stayed at No. 6 spot with 251.169 million (last week 263.894 million) Impressions. Zee Anmol climbed one spot up to reach No. 7 with 206.441 million (last week 192.387 million) Impressions. Rishtey gained viewership to climb back to No. 8 by clocking 183.254 million (last week 179.551 million) Impressions. Sony Pal was at No. 9 with 181.592 million (last week 202.159 million) Impressions. Star Utsav remained at No. 10 garnering 129.301 million (last week 141.088 million) Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya has grabbed the top spot in the most watched shows list, by clocking 6.695 million (last week 6.534 million) Impressions in the urban market. Zee TV’s Kumkum Bhagya garnered 5.892 million (last week 5.747 million) Impressions, at No. 2. Next on the list is Zee TV’s Ishq Subhan Allah that clocked 5.268 million (last week 5.108 million) Impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai and Kulfi Kumar Bajewala grabbed the No. 4 and 5 spots with 5.030 million (last week 5.410 million) Impressions and 4.500 million Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 706.441 million (last week 664.876 million) Impressions. Rishtey stayed at No. 2 position with 496.544 million (last week 478.831 million) Impressions. Sony Pal was at No. 3 in rural markets garnering 390.330 million (last week 451.893 million) Impressions. Star Utsav remained at the fourth position garnering 303.090 million (last week 332.139 million) Impressions. Star Bharat, at No. 5 in the rural markets recorded 286.803 million (last week 289.332 million) Impressions. Zee TV climbed to No. 6 with 199.154 million (last week 204.957 million) Impressions. Big Magic followed with 195.541 million (last week 205.196 million) Impressions. Dangal stayed at No. 8 by clocking 191.617 million (last week 185.245 million) Impressions. Star Plus, at No. 9, garnered 129.006 million (last week 120.998 million) Impressions. Colors at No. 10 clocked 116.609 million (last week 117.336 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 10.685 million (last week 9.967 million). Zee Anmol’s Mehak stood next with 6.630 million (last week 6.164 million) Impressions, followed by Sony Pal’s Taarak Mehta Ka Ooltah Chashmah that clocked 5.062 million (last week 5.406 million) Impressions. Zee Anmol’s Ganga was at No. 4 with 5.042 million (last week 5.234 million) Impressions. Zee TV’s Kundali Bhagya lists fifth with 4.208 million (last week 4.606 million) Impressions.

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