Kicking the butt is not easy. It requires strong will and patience but support can go a long way in helping someone say no to tobacco and so can some strong messaging.
This World No Tobacco Day, brands are trying to get people to quit tobacco through their creativity.
Working on the idea that if âcigarettes keep you away from your loved ones, why not keep away from cigarettes?â MTV, in their now familiar style, has come up with a hilarious campaign that demolishes the idea of a cigarette as an ice-breaker and depicts how one should quit if they donât want to hide from their family members.
The ad film, created in-house, starts with a young man coming out of his house to smoke a cigarette. But the moment he goes to light the cigarette, his father comes out. The young man ditches the cigarette and pretends to be exercising. His father now takes out a cigarette but before he can light his cigarette, the fatherâs father and the young manâs grandfather comes out. The father ditches his cigarette and starts pretending to exercise with his son. The grandfather now takes out his âbidiâ to enjoy a smoke but before he can do so, his father and the young manâs great grandfather comes out holding an incense stick. The ad film ends with the message âBaaki sab bujhao, agarbatti jalaoâ.
Nicotex, the smoking cessation brand, has launched a new campaign called âEk cigarette kamâ. As part of this campaign a new anthem titled âHum me hain dum, roz ek cigarette kamâ has been launched. Personifying todayâs culture, the brand takes a fun musical route to appeal to the audience to quit smoking gradually and effectively by taking small steps and reducing one cigarette at a time.
Created in association with composer/music director Hanif Shaikh and produced by Tribute, the anthem is multi lingual.
Gleneagles Global Hospitals:
Gleneagles Global Hospitals, a Parkway Pantai Enterprise, has releasedÂ its month-long creative campaign called âS.O.O.N - Quit Tobaccoâ, in continuation with its last yearâs initiative for World No Tobacco Day. S.O.O.NÂ is an acronym forÂ Save Our Organs NowÂ and this yearâs theme of âWorldÂ No Tobacco DayâÂ beingÂ âTobacco and Heart Diseaseâ. The campaign by Gleneagles Global Hospitals focuses on the impact that tobacco has on the cardiovascular health of people all over the world. Through the nationwide campaign of S.O.O.N, the hospital aimsÂ to increase awareness on feasible actions and measures that people can take to reduce the risks to heart health posed by tobacco.Â
This yearâs campaign by Gleneagles Global hospitals delivers a sensitive message using strong creatives to educate people that smoking not only affects the lungs in a human body but eventually the most important organ âthe heartâ. With an intention of diffusing a resilient message through a single key visual which depicts the lungs as âbuildingsâ and the heart as a âlush green forestâ, the campaign intends to strike an emotional connect with the readers to reinforce the message.
Ashok Leyland has releasing a video, where it is showing how the brand educates its drivers with technical knowledge and highlights the importance of healthy habits in daily life, one of which being saying âNo to Tobaccoâ. In many studies it is found out that prevalence of forever smoking was the highest among long haul truck drivers. Ashok Leyland has pioneered in driver training in India recognizing the vital role of the drivers in the commercial vehicle industry.