BuzzInContent Awards 2020 - December 9, 2020 SHORTLIST

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Banijay Asia and Salman Khan TV collaborate for digital and TV content

The aim of Banijay Group in entering the Indian and South East Asian market is to produce content across genres

Deepak Dhar

Banijay Asia and Salman Khan TV have come together to create content for TV and web. This partnership will see Banijay Asia through Deepak Dhar and SK TV providing scripted and non-scripted content across the numerous interesting genres for Indian and South East Asian markets. The aim of Banijay Group in entering the Indian and South East Asian market was to produce content across genres.

Dhar, Founder and CEO, Banijay, said, “I am really looking forward for this association as creating ground-breaking content for India and South East Asia, creating challenging content has been my forte. This is an extremely substantial partnership for us to associate with SK TV. With the emerging shows in television and digital, this collaboration will build our presence in India and South East Asia.”

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Khan, on behalf of SK TV, added, “This country is home to various talented people who don’t get a fair chance to prove themselves, we at SK TV not only aim to produce engaging content with our partners like Banijay Group but also provide a fair platform to these young and budding individuals. Honestly, the employment opportunities I can provide on the film front are limited because I am able to do only one or maximum two films each year. However, SK TV has a broader base where we will be coming up with multiple shows across various genres hence generating better employment opportunities for these hidden talents who aspire to make it big!”

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