Baggit, a bag and accessories brand, has signed up actor Shraddha Kapoor as its brand ambassador. In her new role as the brand ambassador, Kapoor will be associated with Baggit brand for two years – 2018 and 2019. The association with Kapoor, a youth icon, reflects Baggit's drive towards staying on point with the expectations of today's millennials and yet retaining relevance with its existing customer base.
Baggit's latest collection has been put together by Nina Lekhi, MD and Chief Design Curator, Baggit and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive Baggit outlets as well as in 1,000 plus multi-brand retail doors.
Lekhi said, “Kapoor is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, her vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Kapoor is a perfect example of this. Baggit and Kapoor together are a power-packed combination for the gen-next customers.”
Baggit's bags have always been a perfect blend of innovation, artistry and international designs, which have made them an instant hit among their target audience. An environmentally-conscious vegan brand, Baggit emphasises on the use of eco-friendly materials as well.