TTK Prestige, a kitchen appliance company, has signed Bollywood actress Vidya Balan as brand ambassador for its flagship brand Prestige. The association will commence with a national brand campaign that will run at the end of April in all media platforms.
The company said it chose Balan because she represents the new progressive voice of today’s modern Indian woman.
TT Jagannathan, Chairman, TTK Prestige, said, “This is an exciting time for TTK Prestige. There is tremendous synergy between the brand and Vidya Balan, as both have left an indelible mark on the nation. We hope that this association is just the beginning of a long, fruitful and mutually rewarding relationship and we look forward to working together to take TTK Prestige to the next level.’’
Chandru Kalro, Managing Director, TTK Prestige, said, “We are proud to associate with Vidya. As a brand, Prestige is proudly Indian and Vidya is the true embodiment of the brand’s core values. With our recent foray extending beyond the kitchen and into the rest of the home with Prestige Clean Home, this partnership will help us to find additional ways to meaningfully connect with the modern Indian home-maker, who is our core audience.’’