Kannada Prabha, a Kannada daily, has just completed 50 years of publication and celebrated the second season of its flagship programme ‘Kiriya Sampadaka’ (Junior Editor). The publication plays its role in education, targeting children in the age group of 7-14 years. A six-page special edition is distributed in leading schools across the state and gets the students to participate. The students then become editors of the newspaper and decide the content they would like to publish. The winners are chosen based on the content and style of the newspaper produced.
Interested students from schools are given the newspaper activity sheet and get a 10-day time frame to fill the newspaper with their creativity and intelligence. The jury panel selects the top three entries from each district and top three for the state.
The activity reached out to more than two lakh children across Karnataka. This activity is aimed at creating a student editor by displaying their skills in the assigned activities of the newspaper. Tapping the budding talent in the students, Kannada Prabha is creating future journalists in the Kannada newspaper market.
Amit Gupta, CEO, Asianet News Media and Entertainment, said, “With the advent of digital mediums, news consumption for the millennial population is replacing all the traditional news mediums. While we are continuing to focus and develop our digital mediums, we at Asianet News Network believe that the relevance of print as a medium of rich and credible information will continue to be irreplaceable. Our aim is to continue to generate and spread the pleasure and benefits of reading a newspaper among the millennials.”
Ravi Hegde, Editor In Chief, Kannada Prabha, added, “Kannada Prabha’s 50-year strong heritage still continues in the mind and hearts of the people of Karnataka, Kiriya Sampadaka is such an example with humongous participation from students and their family, reaching out to more than two lakh children across the state. It clearly shows the loyalty and affection towards the newspaper. Being the first newspaper to initiate this kind of an activity, Kannada Prabha strongly believes in building stronger traction with our readers where the young future editors will take the newspaper journalism to the next level over the years.”