Samco Securities' 'Ab Sab Kuch Ho Sakta Hai' campaign introduces Stock Note

Discount broking start-up Samco Securities has launched an ad campaign ‘Ab Sab Kuch Ho Sakta Hai’ to announce its latest innovation, Stock Note. It is a platform that empowers investors to make the right decisions by simplifying trading and content consumption. The campaign, which is a series of four TV ads, supported by print and digital, has been created by Triton Communications.

Samco has been committed to offering simple solutions to complex problems faced by retail investors in the stock market. The brand has become synonymous with creating innovative platforms to untangle the complex world of trading. These include India’s first capital market league, the successful Indian Trading League. Last year, it launched the #TheHardestBet campaign to communicate its fixed brokerage offering. Samco has now launched Stock Note to offer simplicity, relevance and reliability to retail customers.

To support this endeavour, the company has launched a series of four films that highlight the user-friendly and simplicity aspect, real-time assistance, customisation and educational value of Stock Note. The films explain how Stock Note will redefine trading via the proprietary Giga Trading technology. The tagline reiterates the brand purpose of Samco being the investor’s ally.

Chirag Joshi, Head of Marketing, Samco Securities, said, “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at Samco Securities, believe that a campaign must be able to engage with a consumer through simple real-life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today."

Ali Merchant

Ali Merchant, Founder Director, Triton Communications, said, “Samco Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building.”

Ullas Chopra

Ullas Chopra, National Creative Director, Triton Communications, said, “Our task was to communicate the amazing nature of Stock Note’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

The TVCs:

Stock Note: Timely stock market alerts TVC

Stock Note: Simplified stock market analysis TVC

Stock Note: Stock trading made easy for beginners TVC

Stock Note: Personalised stock market experience TVC

Credits:

Advertising Agency: Triton Communications

Founder Director:  Ali Merchant

Executive Director: Virendra Saini

Strategy: Rajesh Mehta, Prakash Dharmarajan

National Creative Director: Ullas Chopra

Business Director: Chirag Tana

Creative Directors: O.R. Radhakrishnan, Atul Purohit, Vinayak Pattar, Neelam Lakhani, Sharif Pinjari

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