Mindshare India wins at the I-Com Data Creativity Awards 2018

Mindshare India won the award in the ‘Emerging Market Regions Award Category’ for their campaign for Cerebro, a content recommendation engine at the ninth edition of the I-Com Data Creativity Awards, part of the I-COM global Data Summit 2018 held at San Sebastian, Spain. Mindshare was the only Indian agency to win at the awards. The award also contributed towards Mindshare Global winning the 'Smart Data Agency of the Year’ and GroupM winning 'Smart Data Agency Network of the Year' titles respectively.

The awards are presented to organizations which bring competitive advantage to their clients through their creativity and by leveraging value from data.

Mindshare International also won Data Hackathon for Lufthansa.

Mindshare India won the award for a content recommendation and personalization solution called ‘Cerebro’ which was created to enhance their client Hindustan Unilever’s pilot for their OTT brand Krispy. ‘Cerebro’ helped Krispy to increase Monthly Active Users and stickiness to the platform. It recommends the type of content likely to drive viewership, the most suitable sources of the content and a personalized delivery of the content to consumers based on their content preferences.

M A Parthasarathy

Commenting on the win, M A Parthasarathy, Chief Product Officer, Mindshare South Asia, said, “This award is a testament to the focus on data & analytics of our team. Mindshare receiving the award among global competitors is particularly heartening, and shows we are leading the way on the creative use of data. We at Mindshare are very focused on delivering great quality and efficient results to our clients with our integration of data, technology and content and awards like this only encourage our efforts to push harder and set new standards.”

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