Merkle Sokrati launches Merkle Innovation Cloud in India

Merkle, a global data-driven performance-marketing agency from the house of Dentsu Aegis Network, has launched the Merkle Innovation Cloud (MIC) 2.0 in India.

Powered by Adobe Experience Cloud technology, MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalised customer experiences. It leverages capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning framework, including Smart Tags for automatic understanding of images and content in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, and automated, real-time personalisation in Adobe Target.

MIC 2.0 builds a powerful digital foundation. It allows testable real-time use cases that closely represent the ‘ideal’ current and future-state environments needed to create personalised and meaningful brand interactions. MIC 2.0 reveals proof of concepts in a lab environment. This allows companies to see the prototype results of their customised integration model even before making full investment and deployment of resources. This, in turn, eliminates the risk of any form of uncertainty and change.

Santosh Gannavarapu

Commenting on the partnership, Santosh Gannavarapu, Chief Growth Officer, Merkle Sokrati, said, “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”

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