Endemol Shine India is launching Bigg Boss for the Marathi audience on Colors Marathi from April 15 at 7pm. After successful runs in the Hindi, Kannada, Bangla, Tamil and Telugu-speaking markets, the Marathi version of Bigg Boss 99-episode reality series will be aired from Monday to Saturday at 9.30 pm. The Sunday episode will air at 9 pm.
15 celebrity contestants will step in as houseguests and will live under surveillance for 100 days. The show will be anchored by actor Mahesh Manjrekar. Dabur Red Paste has joined hands with Bigg Boss Marathi as the presenting sponsor in its very first edition. The show is co-powered by Rin, along with special partners Dabur Anmol Jasmine Hair Oil, Nirvana Realty’s Wollywood and Haware Intelligentia.
Ravish Kumar, Head, Regional Entertainment, Viacom18, said, “The show has seen significant viewers’ loyalty over the years, in all languages and in all countries. The last couple of years have also seen a considerable rise in viewership in the Marathi market, which can be attributed to shows with strong production values and innovative concepts. With learnings from 40 markets from across the globe, we are launching the very first season of Bigg Boss in Marathi, tailor made as per the coming of age Marathi viewers who love disruptive content, human drama, real emotions and cinematic production values.”
He added, “The show also opens up wonderful opportunities for brand integrations owing to the individual affinity level that it conveys and the buzz value it creates. The content is also very digital friendly, which gives us more avenues to amplify the show. We welcome our sponsors. Here’s looking forward to a mutually beneficial partnership that will entertain and enthral viewers.”
Nikhil Sane, Business Head, Colors Marathi, Gujarati and Viacom18 Motion Pictures Regional Movies, said, "Bigg Boss is pure reality in its absolute form. As a content creator, I have seen the Marathi viewers evolve over time. On customising Bigg Boss for the Marathi viewers, the thought was to break the mould and showcase something incredible that will generate tremendous curiosity. Our eclectic mix of contestants range from 25 to 65 years of age and their quirks and works will delight the viewers. And to control the reins of these inmates, we have got on-board the very imposing and accomplished Mahesh Manjrekar, whose quick wittedness will keep the audiences glued to the show.”
K Ganapathy Subramaniam, Category Head, Oral Care, Dabur India, said, “Bigg Boss has been a roaring success wherever it has travelled. Dabur Red Paste is India’s No.1 ayurvedic toothpaste and Bigg Boss offers an interesting integration opportunity with its sheer size and variety of the viewership. We are confident that this association will be a winning one for both Colors Marathi and Dabur Red Paste.”
Abhishek Rege, CEO, Endemol Shine India, said, “What keeps every season and every version ticking is the ‘keep guessing’ nature of the show. Our creative teams have been in motion for months now to put together a version that will draw the Marathi-speaking viewers. The contestants will be housed in Lonavala in a lavish house that will awe them as well as the viewers. Our endeavour is to make the show an entertaining proposition, which can be enjoyed by all.”