India was the second most awarded country at the 2018 APAC Effie Awards with 20 medals including 3 Gold, 10 Silver and 7 Bronze Effies. Australia retained its No. 1 position with 31 metals while China was No. 3 with 9 awards.
The jury awarded a total of 93 awards - 22 Gold, 33 Silver and 38 Bronze.
Ogilvy & Mather Mumbai and Medulla Communications won four medals each for India wherein each won a Gold, two Silver and a Bronze Effie. The Womb bagged three Effies including a Gold and two Silver medals.
TBWA\India too bagged three medals including a Silver and two Bronze Effies. McCann Worldgroup India won two Silver Effies.
HUL won a Silver and a Bronze Effie while BBDO India and Havas Worldwide India won a Bronze Effie each.
Indian winners:
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Entry Title
|
Category
|
Client
|
Agency
|
|
GOLD
|
|
Adding Health to Hands
|
David vs Goliath
|
ITC
|
Ogilvy Mumbai
|
|
Let’s Create Viral ‘Products’!
|
Small Budget - Products
|
Saregama India
|
The Womb
|
|
Last Laugh
|
Positive Change Social Good – Non-Profit
|
IAPC
|
Medulla Communication s
|
|
SILVER
|
|
Vodafone Free vs Quality
|
IT / Telco
|
Vodafone India
|
Ogilvy Mumbai
|
|
Let’s Create Viral ‘Products’!
|
New Product or Service
|
Saregama India
|
The Womb
|
|
Inspiring India’s New Dreamers
|
Retail
|
Amazon Seller Services
|
Ogilvy Mumbai
|
|
Getting Indians to
#LiveThere
|
Travel / Tourism
|
Airbnb India
|
TBWA\India
|
|
Last Laugh
|
Branded Content
|
IAPC
|
Medulla Communication s
|
|
Last Laugh
|
Small Budget – Services
|
IAPC
|
Medulla Communication s
|
|
Viral Products Revitalise Brands
|
Brand Revitalisation
|
Saregama India
|
The Womb
|
|
India’s Newest Status Symbol
|
Media Partnership Activation
|
RB
|
McCann Worldgroup India
|
|
Dirt a Karmic Perspective
|
Sustained Success
|
Hindustan Unilever
|
Hindustan Unilever
|
|
Breast Exam in Conservative India
|
Positive Change Social Good – Brands
|
Narayana Health
|
McCann Worldgroup India
|
|
BRONZE
|
|
Neki Ek Ibadat
|
Multi-Market Products and Services
|
Hindustan Unilever
|
Hindustan Unilever
|
|
Ceat It Helps Putting Safety First
|
Automotive
|
Ceat
|
Ogilvy Mumbai
|
|
Vote for Change
|
Automotive
|
Nissan Motor Corporation
|
TBWA\India
|
|
Vote for Change
|
David vs Goliath
|
Nissan Motor Corporation
|
TBWA\India
|
|
Last Laugh
|
Brand Experience – Services
|
IAPC
|
Medulla Communication s
|
|
Mirinda
#ReleaseThePressur e
|
Beverages Non- Alcohol
|
PepsiCo India
|
BBDO India
|
|
Durex Jeans – Condom or Denim
|
Social Media Marketing
|
Reckitt Benckiser India
|
Havas Worldwide India
|
The University of Melbourne and McCann Melbourne walked away with the highly coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year respectively.
McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide who was placed second and third respectively. These Special Awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.
Special Awards Winners:
|
|
Brand of the Year
|
Marketer of the Year
|
Agency of the Year
|
Agency Network of the Year
|
|
Winner
|
University of Melbourne
|
University of Melbourne
|
McCann Melbourne
|
McCann Worldgroup
|
|
2nd Place
|
Jollibee
|
Unilever
|
Colenso BBDO
|
Ogilvy
|
|
3rd Place
|
Indian Association of Palliative Care
|
Jollibee Foods Corporation
|
McCann Worldgroup Philippines
|
BBDO Worldwide
|
“Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognized as awardees and finalists,” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”
All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.
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