Three agencies from India have claimed five finalist spots in The One Club for Creativity’s global ADC 97th Annual Awards.
Leading the way is McCann Worldgroup India, Mumbai with McCann Health, Delhi, who have three finalist spots for their work ‘The Immunity Charm’ on behalf of the Ministry of Public Health, Afghanistan. TBWA India, Mumbai, is a finalist for its own ‘Zoobar Pet Friendly Bar’, and Black Swan Life Communications, Mumbai, has one finalists spot for Amar Tea ‘Tea Society’.
Globally, leaders in the ADC 97th Annual Awards finalists count are BBDO New York with 31, Dentsu Tokyo with 23 and Hamburg, Germany’s Jung von Matt with 20.
This year’s show has 514 finalists representing 34 countries. The US has the most finalists, followed by Japan with 51, Germany with 45, Canada with 26, the UK and China with 25 each, and France with 21.
The ADC Annual Awards maintains its historical concentration as the champion for craft, design and innovation, while The One Show focuses on creativity of ideas and quality of execution.
This year’s winners will be announced at the ADC 97th Annual Awards Ceremony on May 7 at Industria in New York’s Meatpacking District.
The show is part of The One Club for Creativity’s Creative Week, May 7-11, 2018, in New York. The festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week, also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).
The One Club for Creativity, producer of the One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organisation recognising creative excellence in advertising and design. The ADC Annual Awards honours the best work across all disciplines, including advertising, interactive, design and motion. Creative Week takes place in New York City every May and celebrates the intersection of advertising and arts.