Franchise India, a publication house with a host of magazines, will launch the premiere issue of Men’s Health in India. The digital version Menshealthindia.com has gone live, already. Men’s Health as its name suggests is a men’s magazine and Franchise India will introduce a revamped and re-energised version in India around May-June 2018.
The first Indian edition of the global Men's Health magazine will coincide with the 35th international edition. It is expecting to reach young, performance-driven men by mixing fitness and nutrition content with fashion, grooming, sports as well as other editorial that comprises an active lifestyle.
Ritu Marya, Editor in Chief, Franchise India, will contribute to Men’s Health as the Editor in Chief. She said, “At Franchise India, it has always been our endeavour to bring to our readers engaging and enhanced content that will enable them to lead a better life and grow in the long run. With Men’s Health India, we aspire to provide enhanced value to Indian men along with creating a better advertiser environment.”
She further added, “As per a 2017 Nielson Report, the grooming market for men in India is well worth over Rs 5,000 crore and is rapidly expanding. Additionally, Men’s Health has been the top performer on newsstands in the US and boasts of the largest audience among competitors, reaching out to 12.5 million men worldwide. We are proud to take this legacy ahead by launching it in India, and addressing the huge men’s lifestyle and health segments.”
Men’s Health India’s digital version www.menshealthindia.com will offer rich content and authored articles from the best in the health, fitness and lifestyle industries.
Hearst has recently acquired Men’s Health, Women’s Health and Prevention Magazines from Rodale Inc. The acquisition has added more muscle to the health and wellness portfolios of Hearst. The group has nearly 300 magazines around the world with notable names like Esquire, Cosmopolitan, Elle, Harper’s Bazaar and many more.
Created in 1988, Men’s Health was the first magazine to provide service journalism to men. It brings research-backed content of men’s interests, which has been curated by experts. The magazine will be released on a monthly basis and will be targeted at the new age, technologically and fashionably aware and trendy Indian men.