Star India has agreed to share select Indian Premier League (IPL) matches with Doordarshan (DD) for telecast with a deferred feed of 60 minutes.
The private broadcaster has agreed to give the play offs, the last four matches and the opening match of the tournament, with a deferred feed of at least 60 minutes to DD.
Both the broadcasters have agreed to a 50:50 ad revenue sharing agreement coming from spot sales on DD.
Prasar Bharati confirmed the telecast of the IPL matches on DD through a tweet that read, “To bring Vivo IPL 2018 to a wider audience STAR TV has agreed to share with Prasar Bharati select matches on a one hour deferred live basis with 50-50 revenue sharing.”
Recognising the efforts of the I&B Ministry, Shashi Shekhar Vempati, CEO, Prasar Bharati, tweeted, “This brings #IPL2018 content to Doordarshan for the first time. Thanks to HMIB @smritiirani and Secy @MIB_India for the initiative and support.”
To which, Minister Smriti Zubin Irani too acknowledged the tweet.
In December last year, the I&B Ministry and Prasar Bharati had put in a request with Star India proposing the deal under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007, terming cricket as the game of national interest.
However, the sharing of these feeds does not directly fall directly under the ambit of the act as IPL is played between various clubs and it can’t necessarily be categorised as an event of national interest.
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