British Council appoints Carat India to handle media mandate

The British Council, UK’s international organisation for cultural relations and educational opportunities, has roped in Carat India, the flagship media agency from Dentsu Aegis Network, to handle its media duties in India.

This win comes on the back of Carat’s new business wins such as Franchise India Holdings (FIHL) and Fossils group in the recent past.

Nirupa Fernandes

Nirupa Fernandes, Director Marketing, British Council India, said, “We are very pleased to associate with Carat in India following a close association with Carat in UK. 2018 marks 70 years of the British Council in India and we have been inspired by India every day in the last 70 years. This year, we want to share the stories of the great things we’ve done together, make new connections and new stories, and inspire millions of young people to develop relationship and connections for the next 70 years. We are excited that working with Carat and the extended Dentsu Aegis Network will help us position our brand effectively across all channels.”

Rajni Menon

Speaking about the win, Rajni Menon, CEO, Carat India, said, “It really feels great having British Council on board. British Council has been a part of many Indians’ lives through some form of their services, starting with improving English skills, courses for teachers, preparing for IELTS exams, helping students to study abroad, etc. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of enabling a strong connect with the young and dynamic audiences across platforms.”

British Council has offices in nine cities across India and works towards creating opportunities for young people to develop new skills, become better qualified, introduce an international dimension to their learning or profession and develop a better understanding of other cultures. Their work in India covers arts, sports, higher education, English language, training solution and library.

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