Wild Vitamin Water shows passionate people who are `High on Life. High on Wild'
Conceptualised by AndAnd Brand Partners, the campaign features inspiring individuals, calling them Vitamini celebs. Through their stories, the campaign celebrates creativity, passion, positivity for life as well as the importance of feeling good and being healthy
Wild Vitamin Water, a product of Beltek Canadian Beverages Ltd., has rolled out a new advertising campaign, `High on Life. High on Wild’, which celebrates the positivity of the lives of inspiring people.
Conceptualised by AndAnd Brand Partners, the campaign is a celebration of interesting and inspiring people from various walks of life. Through their stories, the campaign celebrates creativity, passion, positivity for life as well as the importance of feeling good and being healthy. The campaign will run across all mediums digital, outdoor, print, TV and cinema.
On the campaign rollout, Steve Verma, Director, Beltek Canadian Beverages Ltd., said, “We had been planning a relevant, insightful and impactful campaign for a while. When this idea came along, we were as excited as the people who are profiled in it. We have just rolled out the campaign. The initial response has been wild. There’s a lot more to come.”
Rohit Verma, Director, Beltek Canadian Beverages Ltd., said, “The campaign features a fabulous line-up of inspiring individuals – a belly dancer, a bagpipe artist, an ironman contestant, a fashion designer, an aerial artiste, a female martial artiste, a chef and so on. We are investing heavily across media. We are quite confident this campaign will garner a lot of eyeballs and traction for the brand.”
Anand Suspi, Co-Founder, AndAnd Brand Partners, said, “An experimental and exciting campaign, it has been great fun to bring together so many talented and diverse people. The idea of using real people and not a celebrity added freshness even to the process of shooting the campaign. Being slightly tongue-in-cheek, we called them Vitamini Celebs, though a lot of them are celebs in their fields with a massive following.”
Beltek Canadian Beverages Ltd. had introduced a health and wellness drink, Wild Vitamin water, in the Indian market in the year 2013.
AndAnd Brand Partners has been handling the advertising mandate for Wild Vitamin Water since its introduction in India.
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