US-based children's lifestyle start-up brand Masala Baby makes foray in India

Sajan Raj Kurup’s Ventureland Asia and New York-based children’s lifestyle start-up brand, Masala Baby, has announced its foray in the Indian market with a special collection of designer clothes to be available on FirstCry-BabyOye.

Masala Baby was founded in 2010 by Dipali Patwa, who runs an all-woman team and who consciously collaborates and works with artisanal communities, many which are led by women. Dipali has in the past worked at Fabindia, Museum of Modern Art in New York, Martha Stewart, Ralph Lauren, among others.

Following its success in the USA, Ventureland Asia, the boutique investment engine of Creativeland Asia Group, picked up 30% stake in Masala Baby for an undisclosed amount in the company’s early-stage funding round in 2017.

On launching Masala Baby in India, Patwa said, “India has been our primary market to source all our products and material, and we’re delighted to now offer our products back to the India market. Our aim is to launch a culturally relevant brand for India that understands the nuances of the Indian marketplace with a western bent on styling and is forward thinking to create models that will allow for deeper engagement of the parent community. We eagerly look forward to collaborate with more artisan communities and provide long-term sustainable employment. This is the DNA of our brand – artisanal, sustainable, socially engaged with a give back component.”

Sajan Raj Kurup

On the India launch, Kurup said “Masala Baby has done exceptionally well in the USA with a coveted clientele, including many Hollywood celebrities, in a short span of time.  One of the main reasons Ventureland Asia invested in Masala Baby was not just for their unique aesthetics but also because of their core purpose of working with artisans and using the skills of local craftsmen to create their product line, and giving back to the community. We are proud of the team’s achievements and look forward to a great India launch.”

Masala Baby boasts of a clientele that includes Kareena Kapoor, Jessica Alba, Channing Tatum, Amy Davidson, Jessica Hall, Sarah Wright Olsen, Alec Baldwin and Hilaria Baldwin among others.

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