Close on the heels of winning Ambuja Cement and Samco businesses, TritonÂ Communications has bagged the creative mandate for Soujanya, a leader for innovations in colorant manufacturing and research.
Soujanya is known to translate technology into products that are changing the way people experience the world around them. It understands the true complexity and utilizes their learning and their expertise to develop perfect solutions that will propel their partners business.Â
Commenting on the appointment, Jashan Bhumkar, Director of Soujanya, said, âWe're at the culmination of a year-long brand repositioning process from a traditional B2B color product manufacturer to a total colour solutions provider. We're glad to have partnered withÂ TritonÂ Communications to bring to life our new brand identity through various visual, print and digital media. We are excited to be working withÂ Triton's team who we've found to be thoroughly professional and extremely creative.â
Virendra Saini, Executive director and head,Â TritonÂ Mumbai, said, âThe organization is a pioneer in developing, researching, manufacturing and supplying colour dispersion products par excellence. It is a conglomerate that thrives on quality, innovation, service, and environment responsibility. We are extremely happy to partner with them in this growth journey.âÂ
âAll the three are truly prestigious wins for us.Â TritonÂ has launched and created some memorable campaigns in the past and this aggressive approach will continue. My mission as Executive Director is to makeÂ TritonÂ a formidable name in the industry. I look forward to building the Agency into a stronger, more resilient force to reckon with in the industry,â added Saini.
In a little less than three decades of its existence, TritonÂ Communications has had mega institutions such as Adani-Wilmar, Eureka Forbes, Officerâs Choice and YES BANK on its portfolio. Incorporated in 1991 by Ali Merchant and Munawar Syed,Â TritonÂ has partnered with several brands including Moov, Aquaguard, Set Wet, Fortune, NECC and others.Â