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Mirror Now completes one year of civic journalism

On its first anniversary, Mirror Now announced a consumer initiative #YouFirst where citizens will get an opportunity to be on the panel of the primetime show, ‘The Urban Debate’, to demand the answers they seek

Mirror Now, a channel that attempted civic journalism, has completed a year of operations. Following its launch last year, Mirror Now has grown substantially and has also appeared many times on the list of BARC India’s top five in the genre.

The channel was renamed as Mirror Now in March last year, while the content on the channel had started changing a few months prior to that. The channel was a revamped version of Magicbricks Now, the real estate-focused channel of the network.

Fiercely pursuing pertinent issues, Mirror Now raised the bar in the English news genre highlighting women’s safety issues in Delhi, the dangers of child lock in radio taxis, questioning the rationale behind the frequent fuel price hikes, the Rs 400 crore rice scam in Karnataka that exposed corruption and the relentless stand against Pahlaj Nihalani’s regressive decisions as CBFC Chief, among many others.

MK Anand

MK Anand, MD and CEO, Times Network, said, “I am glad we acted on our instinct and conviction in giving life to this platform. Almost all English News channels were pursuing a somewhat similar worldview and strategy, mostly imitating the leader Times Now, in pursuing a Nation First approach. This had left the space open for a voice that speaks for the citizen and her everyday issues. Mirror Now made a departure and puts Indians (You) First and shines the spotlight on matters closer to the individual. It’s our mission to contribute in improving Urban Indian life and push services and conditions closer to global standards which we believe hard working Indians deserve. We are glad that we have been able to create strong resonance with our viewers in such a short time and believe that Mirror Now will be a worthy partner to Times Now and together rule the English News market as the top two players.”

Faye D’Souza, Executive Editor, Mirror Now, added, “It’s been a great one year at Mirror Now. The aim with every show is to focus on the issues faced by citizens, to decentralize news from the national capital Delhi and to turn the spotlight on the rest of India and this outlook has been successful. We are looking forward to bringing to the fore many more issues that are important to our audience. I would like to take this opportunity to thank all our viewers for their continuous support.”

Its primetime show ‘The Urban Debate’ hosted by D’Souza, is one of the most popular shows on the genre. On its first anniversary, Mirror Now has announced a consumer initiative #YouFirst where citizens will get an opportunity to be on the panel of the primetime show, ‘The Urban Debate’ to demand the answers they seek. Viewers have to use the #YouFirst and send a video voicing their issues or a topic that they would like to discuss on the flagship show, ‘The Urban Debate’ via the Mirror Now Whatsapp number 829-199-5633 or social handles. The channel will select issues and call the consumer who has voiced the issues to be a part of the panel on viewer special episodes.

The channel has launched a series on on-ground and digital led consumer engagement properties like TicTalkwithFaye, ‘Young India Debates’ and ‘Verified’ that were all designed to provide an open platform for citizens to voice their opinion and help them be a part of the change they want to see.

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