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McCann Worldgroup leads APAC Effie 2018 shortlists

McCann secured a total of 33 finalists out of 157 shortlists, followed by Ogilvy and Mather with 28 finalists and BBDO Network with 22

A total of 157 entries have been shortlisted for the 2018 APAC Effie Awards.

The finalists are determined after two rounds of rigorous deliberations by some 200 of the most talented and experienced Jurors from across the region. This year’s finalists saw a wider spread of representation from over 15 different markets, with newer markets such as Pakistan and Bangladesh receiving a spot on the list of finalists. Dominating the list this year is McCann Worldgroup with a total of 33 finalists. This is followed by Ogilvy and Mather with 28 finalists and BBDO Network with 22 finalists.

This year’s awards are headed by Awards Chairman, Charles Cadell of McCann Worldgroup, and eight Heads of Jury – David Porter of Unilever, Elaine Chum of Philips, Guan Hin Tay of J Walter Thompson, Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of McDonald’s.

Charles Cadell said, “It is always inspiring to review work from across the Asia Pacific Region. The Jury this year had a challenging task in defining what represents the best of our business. We are proud to unveil the finalists for the 2018 APAC Effies and look forward to congratulating all winners at the awards gala.”

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view finalists

The Effies are recognised by advertisers and agencies as the gold standard of marketing effectiveness globally, and a pre-eminent award that celebrates and awards ideas that work.

Winners of the 2018 competition will be announced at the Awards Gala that will be held at the Four Seasons Hotel, Singapore on April 27, 2018.


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