Lava International Limited has announced the elevation of Sunil Raina as President and Business Head as it gears up for accelerated growth.
Lava also announced its plan to invest over Rs 2,600 crore in its manufacturing units to reach a production capacity of 21.6 crore units in the next five years as part of its strategy to capture 40% share in the sub Rs 12,000 mobile handset segment.
Raina will now take up the business leadership role at Lava International, with all the business functions viz., sales and distribution, product, customer service, marketing communication and sales automation reporting to him; including Business HR reporting a dotted line to him as well. Raina has been elevated from his current position as Chief Marketing Officer to lead the companyâs focused growth strategy.
Raina has been with Lava for almost eight years, having held several leadership roles through his tenure at the company. He is an experienced professional with over 19 years of work experience in large companies such as Tata, Airtel, Reliance and Uninor.
Hari Om Rai, Chairman and Managing Director, Lava International, said, âThe 468 billion USD mobile handset industry is a high potential industry with the highest growth rate among all other electronics and IT products. With our governmentâs âMake in Indiaâ initiative, our country is all set to become the next manufacturing powerhouse. Worldâs biggest organisations and brands get formed out of opportunities when the manufacturing shift happens in the country and now is the time for India. Given the immense opportunities that we have, it is also time for us to bring deep focus in our business operations at Lava. Sunilâs rich experience and leadership track record will be of great value to us in this journey and I am pleased to have him partner me in fulfilling our companyâs vision. I am confident that his experience and expertise will strengthen the desired focus and steer our organisation towards our envisaged future.â
The company recently marked a significant milestone for the country â by launching Indiaâs first âDesign in Indiaâ initiative and Indiaâs first âDesigned in Indiaâ mobile phone âPrime Xâ.