Marketing communication agency Flags Communications has bagged the social media management mandate of Tata Power-DDL, a joint venture between Tata Power and the Government of NCT of Delhi.
Talking about the contract, Siddharth Singh, Head, Corporate Affairs, Communications and Administration, Tata Power-DDL, said, “As a Utility, Tata Power-DDL is promoting digital communication and developing real-time touch points for consumers by integrating social media platforms and digital technology offerings. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way communication and engage consumers on a real time basis through dynamicplatforms. We look forward to Flags Communications’ coming on board as they command an understanding of the digital space along with strategic and innovative solutions, which will be essential in supporting our communication goals.”
As a part of the mandate, Flags Communications will be responsible for handling the social media campaigns of Tata Power-DDL.
PKD Nambiar, MD and CEO, Flags Communications Pvt. Ltd., said, “We are excited about the tie-up and we are sure that we can add a lot of value to Tata Power-DDL’s digital presence through our digital expertise. Hoping for a long lasting and fruitful association.