Adfest 2018: McCann Worldgroup India shines at day one with three Gold Lotus

McCann Worldgroup India has won three Gold Lotus under Design, Direct and Outdoor category and Taproot Dentsu has won one Gold in the Outdoor category at the on-going Adfest 2018 being held at the Royal Cliff Hotels Group in Pattaya, Thailand from March 23-24, 2018.

McCann Worldgroup India got all three Gold Lotus for the campaign ‘Immunity Charm’ for Ministry of Public Health Afghanistan. The agency won Gold Design Lotus under Product Design: Innovative and Sustainable Design sub-category, Gold Direct Lotus in Direct Campaign for Retention/Loyalty sub-category and Gold Outdoor Lotus under the Ambient: Small Scale category.

Taproot Dentsu has won Outdoor Gold Lotus for Panasonic CCTV Cameras ‘Watching Posters’ in Point of Purchase (POP) Display sub-category.

On day one of Adfest 2018, the Lotus winners under interactive, mobile, design, print craft, direct, promo, press, outdoor, new director and film craft lotus were announced.

Design Lotus received 230 entries. There were 30 awards given in the category, including 13 Bronze, 11 Silver, five Gold and one Grande.

Design and Print Craft Jury President, Melvin Mangada, Chief Creative Officer of TBWA\Santiago Mangada Puno, Manila, said, "We were really pleased to see a very diverse approach to design beyond flat, formatted pieces. We spent a lot of time discussing entries in sub-categories like product design, innovation and sustainable product design, and it was great to see entries that pushed design forward."

The Grande Lotus was presented to ‘Cogy Wheelchair’ for Cogy by TBWA\Hakuhodo Inc., Tokyo in the Production Design: Consumer Products sub-category.

236 entries were judged in the Outdoor category at Adfest 2018. There were 23 Outdoor Lotus trophies awarded including seven Bronze, 10 Silver, five Gold and one Grande.

Outdoor and Press Jury President, Santosh Padhi, Chief Creative Officer and Co-Founder of Taproot Dentsu, Mumbai, said "The Press Lotus category really took a beating this year. We hope that next year, Asia will bring back the joy of beautiful print that resonates with the audience.”

Direct Lotus received 195 entries. There were 20 awards given in this category, including 11 Bronze, seven Silver and two Gold.

Direct and Promo Lotus Jury President and Managing Director and Creative and Partner for CJ WORX, Bangkok is Saharath Sawadatikom. He expressed his view of the overall quality of work for the Direct Lotus category, when he explained, “The Direct category today is not the category it should be – in 99% of entries, the Direct Marketing component was very small and wasn’t key to the campaign. That’s why we awarded two Golds.”

The fifty-six juries invited to judge the Lotus Awards at Adfest 2018 hail from twenty-five cities, in Asia Pacific and the Middle East, as well as New York, the home base of Joyce King Thomas, Grand Jury President of Adfest 2018 and Chairman and Chief Creative Officer of McCann XBC.

Joyce King Thomas expanded on her expectations of the annual festival and Lotus Awards when she was invited to head up the Super Eight Jury Presidents Adfest 2018. “The opportunity to see and debate Asia’s best work alongside talented people from all over the world at a beach town in Thailand was irresistible. The theme of the show—Transformation—is perfect, and I look forward to seeing how this diverse and culturally rich region is reinventing what we do. I also can’t wait to meet the people behind that reinvention.”

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