9X Media rejigs programming team

9X Media, the music broadcasting network, has further strengthened its programming team by elevating Abbas Syed as Vice-President, Programming, 9X Jalwa and Vishakha Gokhale as Associate Vice-President, Programming, 9X Jhakaas. This would be in addition to their current roles as VP Content Acquisition, 9X Media and Network Music Head, respectively. Both will report to Amar Tidke, Chief Programming Officer of 9X Media.

Tidke said, “We at 9X Media take immense pride of being the preferred destination for music across languages and regions. 9X Media has always led the way when it comes to innovation in the music television space. Our channels, 9X Jalwa and 9X Jhakaas, have grown manifold times in the last six years. Today these channels are the preferred destinations for ardent music followers across all age groups. I am sure Abbas and Vishakha will continue with the great innovations on their respective channels and propel them to the next phase of growth. Their focused approach will help the channels to further increase their experience and delight amongst the viewers.”

With over 18 years of experience in strategic partnerships, content acquisition and creation, Syed has worked across various media and entertainment companies. His association with Channel V, MTV Networks, MySpace India and Vodafone has helped him understand the audience preferences as well as the potential of innovative content created across platforms. He has been spearheading the content acquisition across all the five music television channels operated by 9X Media Pvt. Ltd.

Syed said, “I am extremely pleased to be a part of the programming team at 9X Jalwa. The channel enjoys widespread viewership across age groups. I look forward to a very productive and successful journey with 9X Jalwa. My constant endeavour would be to entertain the viewers with content innovations across TV and digital platforms, while airing the Forever Hits music. Creation, Curation and Animation would be the prime focus on 9X Jalwa!”

Gokhale has been the Network Music Head at 9X Media since the past two years. She comes with a varied experience of over 12 years in the music and entertainment space. Gokhale was the National Music Manager at Radio City, responsible for programming music across 20 radio stations in Hindi-speaking and South Indian markets. She was successfully heading the Network Music team across all channels operated by 9X Media Pvt. Ltd.

Gokhale said, “I am glad to be a part of India’s First Marathi Music Channel. The network’s vision of creating compelling and engaging content for a global viewer has been fulfilled through the various entertaining properties created on 9X Jhakaas. Today the channel is one of the most preferred destinations for Marathi music. We will focus on amplification of viewer experiences and engagement across the television and digital platforms. In the next phase of growth for 9X Jhakaas we will focus on innovative content specially curated for the Marathi music fans.”

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