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Wok Express awards its digital mandate to SoCheers

The agency will manage social media management, digital engagement and strategy and will help drive business objectives

SoCheers Infotech has won digital mandate for Wok Express, the Pan Asian Food QSR in Mumbai. The account was won following a multi-agency pitchin which leading agencies participated.

As a part of the mandate, SoCheers, an end-to-end marketing agency, will manage the entire digital dutiesfor Wok Express, which includes social media management, digital engagementand strategy and will help drive business objectives. The main objective would be to create brand awareness through engaging campaigns.

Aayush Agrawal, Founder and Director, Wok Express, said,“We are looking at investing around Rs 100 crore into the brand and plan to have at least 125 locations across Mumbai, Pune, Delhi, Bengaluru and Hyderabad in the next couple of years. To create a successful branded, organised Asian food QSR and to maintain this speedy growth, ramping up our digital presence is of vital essence and we’ve decided to get SoCheers on board for this. SoCheers promises to be a strong partner in our times of growth and will be helping us bridge the gap to reach our target audience.”

Commenting on the win, Mehul Gupta, Co-founder and Director at SoCheers, said,“Wok Express has done a brilliant job at branding themselves so far across online and offline and we are excited to work on this strong marketable Asian Food QSR brand account.Taking Wok Express’ vision as ours, we are all geared up to deliver the best for the brand that will help them see a positive phenomenal change in their business.”

Speaking about the association with SoCheers, Varun Chhibber, Senior Marketing Manager, Wok Express, said, “We're excited about the possibilities for Wok Express when it comes to chalking out a holistic marketing strategy. We met with multiple agencies before deciding on going with SoCheers. Coupling their experience with our vision, we are determined to align our expertise to steer the brand towards our business goals.”

The campaign “#AllWoksOfLife”for Wok Express will be seen across all the social media platforms.

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