Mallikarjun Das CR, fondly known as Malli, is slated to join Star India as a key member of its sales strategy team. Malli is joining Star India from Starcom India where he was Group CEO for last seven years.
Highly placed sources have confirmed this development with BestMediaInfo.com.
Prior to joining Starcom in 2011, he worked with Madison Media Infinity. At Starcom, this was his second stint, after he had worked with the agency for two years from 2003-2005. He started off with Leo Burnett in 1997-2000. He has spent a few years on the brands' side with his associations with Asian Paints and Tata Interactive Services.
This is the first time when Malli is venturing into the broadcast side of the industry, as he has spent 20 years in various media agencies and brands.