Star India has announced the Star Re.imagine Awards to recognise creativity and innovation in the use of integrated media in advertising campaigns aired during the IPL 2018 on Star Sports and Hotstar.
Every creative broadcast on Star Sports and streamed on Hotstar during the IPL 2018 will automatically be eligible for the Star Re.imagine Awards. A jury including the likes of advertising legend Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil will deliberate on the winners on May 26, and select two campaigns that they believe have excelled in terms of creativity and leveraging the platform.
The awards will not only celebrate creativity but also recognise and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event.
Gayatri Yadav, Head Consumer Strategy & Innovation, Star India, said, “We are very excited to bring together a bespoke independent jury of some of the most eminent names across marketing, media and storytelling to celebrate two campaigns aired during this IPL 2018 on Star Sports network and Hotstar which push the boundaries of creativity. Recognising that great campaigns are powered by great teamwork, the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event. We hope to make Star Re.imagine Awards the space where new legends will be born!"
Partnering with Star India in this initiative are Sideways, Kyoorius and audit partner PWC.