Mortein announces Madhuri Dixit Nene as the face of Mortein Insta

In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers with 100% faster dengue protection.

Dengue mosquitoes are very fast and almost invisible, and hence creating a need for a faster solution for dengue prevention – “Tez machar ka tez ilaj”.

This alliance is aimed at creating a partnership between Mortein and Madhuri to create awareness about the menacing mosquito threat where every unprotected second counts in our attempt towards dengue prevention. Mortein Insta powered with its double TFT formula gives 100% faster protection versus ordinary repellents, hence enabling Moms to keep their families protected with its new tagline ‘Mom aur Mortein Sabse Tez’.

Madhuri Dixit Nene said, “Every mother desires a 100% protection for her family from the growing no. of life threatening diseases like dengue and malaria. I am really glad to get an opportunity to work with Mortein, a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes.”

On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia, RB Hygiene Home, said, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a lookout for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new Tulsi fragrance within our range of liquid vaporisers which will be available for Rs 72 for 35ml and Rs 49 for a small refill pack.”

Reckitt Benckiser group is the global leading consumer health and hygiene company and has operations in over 60 countries.

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