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Mindshare bags media duties for the cookie brand Unibic

Won in a competitive multi-agency pitch, the account will be handled from Mindshare’s Bangalore office

Unibic, one of the fastest growing brands in the cookie segment, has awarded its media duties to Mindshare after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled from the Mindshare Bangalore office.

Nikhil Sen, Managing Director, Unibic Foods, said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. Mindshare is a reputed agency and comes with high recommendations. We are confident that together we will be able to reach our desired goal.”

Prasanth Kumar

Prasanth Kumar, CEO, Mindshare South Asia, said, “We are delighted to work with premium cookie brand Unibic. We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”

Unibic positions itself as one of largest ‘real’ cookie production company with a range of over 24 variants and an added sugar-free segment. They have also just launched their healthy range of biscuits such as gluten-free, ragi and 40%oats.

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