IAA to introduce regional IndIAA Awards, start with Andhra Pradesh/ Telangana

IAA is launching regional awards in its series of the three-year-old IndIAA Awards property. The Regional IndIAA Awards will start off with Andhra Pradesh/Telangana, which will be followed by Marathi. The regional awards are being conceptualised to take care of the real needs of regional advertisers and agencies. It will be gradually expanded to other regions too.

Ramesh Narayan

Ramesh Narayan, President, IAA, India Chapter, said, “Positioned as a brand extension of our prestigious IndIAA awards, these awards will fill a huge vacuum in the states and help raise the overall standard of advertising in different regions.”

Srinivasan K Swamy

Srinivasan K Swamy, Chairman, Regional IndIAA Awards and Chairman, RK Swamy BBDO, added, “To recognise excellence in advertising principally in regional languages and by regional agencies, IAA has launched a set of regional awards. A component is also included for national advertisers who release work in the regional language. The first of these regional awards will be for Andhra Pradesh and Telangana. The component of AP/ Telengana regional awards will be for work created in these two states by agencies located therein; the national component of the awards can be developed anywhere for any client, but the work must have been released in Telugu.”

Narayan said, “The campaigns would be shortlisted by a set of experienced CMOs who judge creatives every day. And the final round would be judged by CEOs who have a background in marketing. This is similar to the model we use for the national IndIAA awards.”

The awards would be presented at a glittering ceremony in Hyderabad where all co-creators of the work would be invited to accept the award jointly. Visit www.indiaa-awards.org/regional to understand the categories and to nominate your choice of loved campaigns, or mail us at awardsindiaa@gmail.com. The last date for receiving nomination is March 5, 2018.

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