BYJU'S and Cadbury Bournvita announce 'Bournvita Scholar' Contest

Ed-tech company BYJU’S and personalised K-12 app partnered with Cadbury Bournvita and announced the launch of ‘Bournvita Scholar’ contest. On the purchase of the promotional 500g pack of Cadbury Bournvita, students can now experience and benefit from the BYJU’S way of learning completely free for one whole month.

Students who register on BYJU’S, The Learning App using the Bournvita code between February 1 and March 31, 2018 will also be eligible to participate in the ‘Bournvita Scholar’ contest. This contest will be in the form of a 60-minute online aptitude test. The link for this test will be shared with the students on their registered email ID. Top 200 students from all over India will win subscriptions to BYJU’S learning programmes for one complete academic year.

This two-month long campaign is in line with the upcoming final exams, a time when students across grades chalk out their practice routines and get set for their final exam preparations. BYJU’S learning programmes are focused on conceptual clarity and a thorough understanding of every topic rather than rote memorisation. Using data science and technology, the latest versions of the app personalises learning so that every student can learn at their pace and style. This association will help students be better prepared for their exams, and reduce stress and anxiety. Students can access the BYJU’S learning programmes for free (for one month) simply by downloading the app and applying the code to access the free course.

This campaign was launched nationally with this TVC

Mrinal Mohit, Chief Operating Officer, BYJU’S, The Learning App, said, “At BYJU’S our core focus is to help children learn better and we are thrilled to partner with Cadbury Bournvita for this initiative. Cadbury Bournvita is a household name that provides children with essential nutrients to help in their mental and physical development in the crucial years of growth. Assisting with children's learning, BYJU’S instils a curiosity to learn in children that can define how they learn throughout their lives. With both partners aiming at helping with the development of children, the ‘Bournvita Scholar’ initiative will push forward the importance of letting children grow on their own and become self-learners."

Amit Shah, Associate Director, Marketing (Gum, Candy and Beverages), Mondelez India, said, “We are excited to partner with BYJU’S and believe that students will benefit immensely from this initiative. Cadbury Bournvita has always highlighted the importance of learning as compared to marks, through our various awards winning ‘Tayyari Jeet Ki’ communication. We realise that the exam season manifests a lot of stress and anxiety; therefore, by giving our consumers an opportunity to learn comprehensively through the BYJU’S app we will help ease their exam pressure.”

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