Britannia Good Day, the ‘smile’ cookie, is celebrating this year as the Year of Smiles and as part of it, has launched a nation-wide initiative called the ‘Britannia Good Day–Smile Makers of India’. The campaign recognises people from different walks of life, who through exemplary acts have spread smiles to millions of Indians.
The Smile Makers of India were felicitated by Britannia Good Day as part of its first, large promotion for 2018, The Great International Family Holiday. The Great International Family Holiday is aimed to bring together near and dear ones, be it family or friends, to take time out for a holiday. The Smile Makers of India will each receive an international holiday with their family, as a token of appreciation from the brand. To commemorate these heroes, Britannia released four videos that capture the inspiring stories of these Smile Makers.
The initiative has been launched in partnership with The Better India, Asia's largest solution-based media platform, which uses impactful storytelling to reach over 30 million people every month.
Speaking on the first-of-its-kind initiative by brand Good Day, Ali Harris Shere, VP-Marketing, Britannia Industries Ltd., said, “Two years ago, Good Day, our flagship brand, launched an all-encompassing mission to make India smile more. The brand has now rolled out the Smile Makers of India initiative that both recognises Smile makers and shares their stories through a large platform, to audiences across the country. ‘Smile Makers of India’ is our way of celebrating people who through their acts of courage and optimism or their ability to cut through the mundane, have brought smiles to millions of Indians. We are honoured to have felicitated four such people today. We will continue to do so across the rest of the year.”
The Britannia Good Day Smile Makers of India are:
The Great International Family Holiday rolled out in early January is the first ambitious campaign under the aegis of The Britannia Good Day ‘Year of Smiles’. The initiative sponsors 60 families/groups of friends for an all-expenses paid holiday to international destinations. All that one needs to do is grab a packet of Good Day, SMS the lot no. mentioned behind the pack to 7259188888 and stand a chance to be one of the lucky winners to take his/her family on a memorable holiday.
Britannia Good Day invites citizens of India, to help spread these stories curated by The Better India and inspire the country. The complete video stories of the Smile Makers can be viewed on the Britannia Good Day Facebook page https://goo.gl/5BgSqT