Online ticket booking portal BookMyShow has come up with a digital animated film that centres round the recently released Akshay Kumar starrer Padman and the delay in the release date of the movie.
The ad, which is fresh, coming of age and entertaining, and topped with a dash of subtle humour, is in complete sync with the conversations around the movie.
The animated digital ad film didn’t fail to entertain Akshay Kumar the Pad Man himself with the hilarious take on how the movie’s release got postponed. Akshay Kumar, after watching the animated digital film, went on to share the video on his twitter handle.
Akshay Kumar said, “Having been in the movies business for decades, BookMyShow truly understands both movies as well as the movie-going audience. Their latest animated digital film on Padman is absolutely on point, entertaining and extremely relatable.”
Marzdi Kalianiwala
Marzdi Kalianiwala, VP, Marketing and Business Intelligence, BookMyShow, said, “We are excited to present our latest digital film around Padman. In complete sync with the conversations around the movie, we have come up with an extremely fresh, coming of age and entertaining film topped with a dash of subtle humour. We truly hope the audiences will enjoy it.”
Russell Barrett
Russell Barrett, Chief Creative Officer and Managing Partner, BBH, said, “After the success of BookMyShow’s digital film for Padmaavat, we were tasked with coming up with a creative, modern way of building intrigue for Padman. When the film’s release date was delayed, we realised it was another unique opportunity to own. Quick, sharp and fun writing and animation tells the story and builds intrigue around Padman, while promoting BookMyShow, as the place to get your tickets."
The Animated Film Padman:
Client: BookMyShow
Agency: BBH India
Chief Creative Officer and Managing Partner: Russell Barrett
CEO and Managing Partner: Subhash Kamath
Head of Strategy and Managing Partner: Sanjay Sharma
Creative Director: Sapna Ahluwalia, Yohan Daver
Copywriter: Yohan Daver, Shreyans Gupta
Art Director: Sapna Ahluwalia
Illustrator: Shirin Kekre
Animator: Karl Gonsalves
Head of Production: Khvafar Vakharia
Executive Producer: Rahul Prakash
Business Head: Anish Kotian
Business Partner: Rachit Koradia
Strategy Director: Yudhishthir Agrawal
Strategist: Pranoy Kanojia
Production
Post Production: Pulkit Sankhala, Mothership Productions
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