Absolut has launched the first-ever Absolut Art Bar in India. The brand has collaborated with Reshmi Dey, a renowned name in the art fraternity who has created a unique installation for the art bar that popped up at her studio Glass Sutra. Deyâs work takes inspiration from the aesthetics of glass art, delivering a unique experience.
The collaboration aims at embracing riveting art pieces and installations along with acknowledging âthe processâ of its creation. The concept wants to seed a sense of awareness and appreciation towards glass art through exciting experiential programmes.
Dey said, âThe concept of Art Bar being introduced by Absolut has given language to my art. It is a platform that will help me engage and communicate the exclusivity of my label and glass art to the world. Absolut has helped me go beyond the walls of my studio.â
Over the years, Absolut has built a strong association with art and creativity by demonstrating global heritage and commencing local initiatives. Through the Art Bar collaboration, Absolut continues to drive awareness and create a clear bridge between creativity and Absolut.
Absolutâs iconic visual imagery has long been a part of the contemporary Indian culture and has helped in establishing a connect with the urban creative millennials. The brand partnered with the India Art Summit in 2011, and since then it has been using imagery and sounds to explore a different artistic expression,