In an endeavour to strengthen its leadership, VML has made two big-ticket hires to boost the agencyâs client engagement team. Achal Deoda has been appointed as Business Director of VML Mumbai and Amandeep Singh as Business Director for VML New Delhi.
Deoda said, âVML India has been successful in helping brands envisage digital transformation strategy and continues to deliver expertise across building large enterprise solutions across digital, social media and digital marketing, TVC style digital video content and digital strategy consulting. My vision is to continue to bring VMLâs global expertise across digital and help Indian brands lead their categories with stronger and sustainable digital ecosystems.â
In the last 12 years, Deoda has worked in many different sectors, gathering an all-round experience in travel, broadcasting (home shopping business), music and digital and has worked with Thomson Airways âTUI (UK), Star CJ Network (India) and HMV Saregama (India). Previously from KRDS India as Business Head, North and West India,he brings with him a plethora of knowledge with key client engagement from a local and regional perspective.
Singh comes with an experience of almost eight years in the business. He joins from Brandmovers as Director for new business and brand strategy where he added a list of well-known clients. He has an MBA in marketing with an engineering degree in computer science and lives and breathes brands.
âVML has a level of energy and vision, which is infectious and made me take up this new opportunity to head the business in Delhi. The capabilities of VML are phenomenal and my plan is to simply take this out to the clients helping them solve their next business problem. We are already working on some very interesting projects here and you all would hear about them very soon,â said Singh.
For both Singh and Deoda, brands will always be a central part of their lives. They believe getting to the core understanding of objectives and challenges brands are facing, driving solutions and putting consumers at the heart will continue to propel VML in 2018 and beyond.
VML is a global marketing agency that delivers forward-thinking ideas and solutions for the worldâs most influential brands, including: Mahindra, Marico, Mediacorp, Kraft Heinz ABC, Legoland, and Ford.