McCann Worldgroup is 2018 Effie India Agency of the Year

Paytm named Effie client of the Year

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McCann Worldgroup is 2018 Effie India Agency of the Year

McCann Worldgroup - 2018 Effie India Agency of the Year

At the 17th edition of Effie Awards, McCann Worldgroup India won the Effie India Agency of the Year award, while Paytm was named the Effie Client of the Year. The Effie 2018 Awards were presented at Taj Lands End in Mumbai.

The coveted Grand Effie was won by Ogilvy & Mather Group, India.

Mullen Lowe Lintas Group, the winner of Agency of the Year title for last two editions in 2015 and 2016, did not participate this year. 2014 Agency of the Year was Ogilvy & Mather while Lowe Lintas had won the title in 2013. Prior to that, Ogilvy & Mather held the top hounour in 2010, 2011 and 2012.

On winning Agency of the Year, Prasoon Joshi, CEO and CCO of McCann Worldgroup India, Chairman of McCann Asia Pacific, said, “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effies. These awards are a culmination of the strong strategic work that we have been doing for our clients across all our offices in Delhi, Mumbai and Bangalore."

"Effectiveness comes out of a culture of belief in strategic excellence & creativity driven by strong consumer insights that drives MWG India. I must give credit to our Chief Strategy Officer Jitender Dabas and all our strategic planners along with our creative minds who drove this culture of excellence together, alongwith our Global Chief of strategy- Suzanne Powers, across McCann’s global footprint. McCann India had a momentous year in 2017, with a stellar creative performance and now Agency of the year at the Effectiveness Awards is a wonderful milestone," added Joshi.

Dabas said, “We have been among the top-3 Effie Agency for sometime now and I am glad that we have reached the top now. What is heartening is the breadth of clients as well the breadth of categories where our work is making the difference in the market. Consistent focus on helping brands solve problems in consumers’ lives and driving behaviour change are two simple principles that help us drive effective creative work. Our investments into big consumer truth studies and planning tools help us deliver market winning work.”

Vikram Sakhuja, President of The Advertising Club  and Chairperson, Effies, said, “With the bar raised higher year on year, winning an Effie has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”

Speaking about the ethos of the awards he further added, “The four pillars of effectiveness are Strategy, Idea, Execution and Results. To win an Effie we are finding that Effectiveness in Advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”

Elaborating further on the entries Mitrajit Bhattacharya, Co-Chairperson, Effies, said, “The EFFIEs 2018 once again witnessed patronage from industry veterans and category leaders, establishing its eminence as a coveted industry award that recognizes great ideas and superior execution. Effies 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are  ahead of the curve on innovation and engagement.”

EFFIE INDIA 2018 AGENCY OF THE YEAR

                 

SR. NO.

NAME OF THE ENTRANT

GRAND EFFIE (12Pts)          {No.of Metals}

GOLD (8Pts)
{No.of Metals}

SILVER (6Pts)
{ No.of Metals}

BRONZE (4Pts)
{ No.of Metals}

FINALIST (2Pts)

PRIMARY2 / CONTRIBUTING AGENCY   {Actual Points}

TOTAL POINTS

1

McCann Worldgroup India

0

5

16

12

27

0

238

2

Ogilvy & Mather Group, India

1

4

8

12

18

1

177

3

J. Walter Thompson

0

1

3

2

5

6

50

4

DDB Mudra Group

0

0

3

2

11

0

48

5

Hindustan Unilever Limited

0

2

0

1

1

0

22

6

Medulla Communications Pvt. Ltd.

0

1

1

1

0

0

18

7

TBWA \ India

0

0

1

1

3

0

16

8

Red Fuse Communications

0

0

1

2

0

0

14

9

Cheil India

0

0

1

0

3

0

12

10

BBDO India Pvt. Ltd.

0

0

0

0

6

0

12

11

Famous Innovations

0

0

1

0

2

0

10

12

ADK Fortune Communications Pvt. Ltd.

0

0

1

1

0

0

10

13

Hotstar - In House Creative Communications

0

0

1

1

0

0

10

14

Contract Advertising (India) Pvt. Ltd.

0

0

0

1

2

0

8

15

Mindshare

0

0

0

0

2

4

8

16

Publicis Communications Pvt. Ltd.

0

0

1

0

0

0

6

17

Titan Company Ltd.

0

0

1

0

0

0

6

18

Rediffusion Dentsu Young & Rubicam Pvt. Ltd.

0

0

0

1

1

0

6

19

The 120 Media Collective

0

0

0

1

1

0

6

20

Grey Worldwide India Pvt. Ltd.

0

0

0

0

3

0

6

21

Mirum Digital Pvt. Limited

0

0

0

1

0

1

5

22

Happy mcgarrybowen

0

0

0

1

0

0

4

23

The Leo Group India

0

0

0

0

2

0

4

24

Havas Worldwide India Pvt. Ltd.

0

0

0

0

2

0

4

25

Geometry Global Encompass

0

0

0

0

2

0

4

26

Sideways Consulting LLP

0

0

0

0

1

0

2

27

Star India

0

0

0

0

1

0

2

28

Mullen Lintas, India

0

0

0

0

1

0

2

29

22feet Tribal Worldwide Private Limited

0

0

0

0

1

0

2

30

FCB India

0

0

0

0

1

0

2

31

FCB Interface

0

0

0

0

1

0

2

32

FCB Ulka Advertising Private Limited

0

0

0

0

1

0

2

33

Axis Bank Ltd.

0

0

0

0

1

0

2

34

Dentsu Webchutney

0

0

0

0

1

0

2

TOTAL

1

13

39

40

100

EFFIE  INDIA 2018 CLIENT OF THE YEAR

               

SR. NO

NAME OF THE CLIENT

GRAND EFFIE (12Pts)
{No.of Metals}

GOLD (8Pts)
{No.of Metals}

SILVER (6Pts)
{No.of Metals}

BRONZE (4Pts)
{No.of Metals}

FINALIST (2Pts)

TOTAL POINTS

1

One97 Communication Limited

0

3

2

3

5

58

2

Hindustan Unilever Limited

0

2

3

1

5

48

3

Reckitt Benckiser India

0

1

2

0

10

40

4

Star India Pvt. Ltd.

1

0

2

2

1

34

5

ITC Limited

0

0

2

3

4

32

6

Vodafone India Limited

0

0

2

3

1

26

7

Narayana Health

0

1

2

1

0

24

8

Marico Limited

0

0

2

2

2

24

9

Amazon Seller Services Pvt. Ltd.

0

1

0

1

5

22

10

Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)

0

0

2

1

2

20

11

Indian Association of Palliative Care (IAPC)

0

1

1

1

0

18

12

Maharashtra Dyslexia Association

0

0

2

1

1

18

<td style="wid</p>

EFFIE 2018 RESULTS

           

1.  CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

HARPIC

Toilet - Ek Shame Katha

Reckitt Benckiser India

GOLD

2

McCann Worldgroup India

Harpic

India's Newest Status Symbol

Reckitt Benckiser India

SILVER

3

DDB Mudra Group

STAYFREE

IT'S JUST MY PERIOD

Johnson & Johnson Limited

SILVER

4

Ogilvy & Mather Group, India

SAVLON

Adding health to hands

ITC Limited

BRONZE

5

DDB Mudra Group

LIVON SERUM

HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN'

Marico Limited

BRONZE

6

McCann Worldgroup India

Parachute Advansed Body Lotion

#ConfidentInMySkin

Marico Limited

FINALIST

7

McCann Worldgroup India

Parachute Advansed Hot Oil

#MagicOfWarmth

Marico Limited

FINALIST

8

McCann Worldgroup India
Contributing Agency 1 - Impact Communications

DETTOL

MAKING THE INVISIBLE VISIBLE

Reckitt Benckiser India

FINALIST

9

McCann Worldgroup India
Contributing Agency 1 - Impact Communications
Contributing Agency 2 - Interactive Avenues

Dettol

JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE

Reckitt Benckiser India

FINALIST

           

2.  CONSUMER PRODUCTS - BEVERAGES & DRINKS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

DDB Mudra Group
Contributing Agency 1 - MINDSHARE

Lipton

How we gained share by losing belly fat

Hindustan Unilever Limited

SILVER

2

McCann Worldgroup India

NESTLE INDIA

Creating a coffee loving generation in a tea-drinking country

Nestle India Ltd.

BRONZE

3

Ogilvy & Mather Group, India

Sprite

Sprite talking bottle

Coca-Cola India Pvt. Ltd.

FINALIST

4

BBDO India Pvt. Ltd.

Mirinda

#ReleaseThePressure

PepsiCo India Holdings Pvt. Ltd.

FINALIST

5

Grey Worldwide India Pvt. Ltd

B Natural

No Pulp Fiction

ITC Foods Ltd.

FINALIST

           

3.  CONSUMER PRODUCTS - CONFECTIONARY & FOOD

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Ogilvy & Mather Group, India

Pizza Hut

Dominos Loves Pizza Hut!

Yum Restaurants Marketing Pvt. Ltd.

GOLD

2

Ogilvy & Mather Group, India

Chupa Chups

Chupa Chups - Take fun seriously

Perfetti Van Melle India Pvt. Ltd.

GOLD

3

McCann Worldgroup India

Saffola Masala Oats

Breakup with Junk

Marico Limited

SILVER

4

Ogilvy & Mather Group, India

Bingo! Potato Chips

Return of The Real

ITC Foods Ltd.

SILVER

5

McCann Worldgroup India

Saffola

Stand up for your heart

Marico Limited

BRONZE

           

4. CONSUMER PRODUCTS - OTHERS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Hindustan Unilever Limited

Surf Excel

Neki Ek Ibadat

Hindustan Unilever Limited

GOLD

2

J. Walter Thompson
Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd.

Goodknight

Getting Moms to love Outdoors

Godrej Consumer Products Ltd.

SILVER

3

ADK Fortune Communications Pvt. Ltd.

Ghadi Detergent

#SaareMaelDhoDaalo

RSPL Ltd.

SILVER

4

McCann Worldgroup India

Odomos

The 'Uniform' Approach to Behavior Change

Dabur India Limited

BRONZE

5

Hindustan Unilever Limited

SURF EXCEL

"PoRubPo"

Hindustan Unilever Limited

BRONZE

6

DDB Mudra Group

PAN BAHAR

James Bond gets Pan Bahar to be the talk of town

ASHOK & CO. PAN BAHAR LTD.

FINALIST

7

Geometry Global Encompass

Multi Brand Campaign

KKD - Khushiyon Ki Doli (Palanquin of Happiness)

Hindustan Unilever Limited

FINALIST

8

Hindustan Unilever Limited

Active Wheel

Reinventiing Wheel

Hindustan Unilever Limited

FINALIST

           

5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

TBWA \ India

Datsun redi-GO

Datsun redi-GO - India's First Car Election Campaign.

Nissan Motor India Pvt. Limited

SILVER

2

Rediffusion Dentsu Young & Rubicam Pvt. Ltd.

TATA XENON YODHA

THE WARRIOR TRUCK

TATA Motors Limited

BRONZE

3

Contract Advertising (India) Pvt. Ltd.

Droom.in

How Technology Beat Humans!

Droom Technology Pvt. Ltd.

BRONZE

4

Ogilvy & Mather Group, India

CEAT

CEAT IT HELPS - PUTTING SAFETY FIRST

Ceat Limited

BRONZE

5

FCB Ulka Advertising Private Limited

Tata Hexa

How a mass car brand successfully launched a premium SUV?

Tata Motors Ltd. (Passenger Car Unit)

FINALIST

6

Ogilvy & Mather Group, India

Bajaj Dominar

Haathi Mat Paalo (Don't buy a white elephant)

Bajaj Auto Limited

FINALIST

7

22feet Tribal Worldwide Private Limited

TVS SCOOTY ZEST

HIMALAYAN HIGHS

TVS Motor Company

FINALIST

8

Mullen Lintas, India

Bajaj Avenger

The Liberation World

McCann Worldgroup Paytm Effie Effie India Agency of the Year Client of the Year Effie 2018 Effie India
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