Indranil SenGupta launches multidisciplinary design house IS

Entertainment branding and marketing specialist Indranil SenGupta has launched ‘IS’, a brand consultancy and design firm.

Launched in January, IS has bagged the branding and communication assignment for the Mumbai Shopping Festival, completed the design of Showtime's Mumbai office and partnered with OMCPL’s The Color Run.

SenGupta, Founder and CEO, who has worked across brands and created live experiences and original IP for a host of leading organizations such as Viacom18, Hungama Digital Media, Zee Entertainment, Rediffusion Y&R and Good Relations.

Talking about the new design house, SenGupta said, “At IS, design creates the contours of an idea and we want to infect people with this passion for good design. We want people to delight in design not just for the sake of aesthetics but because good design solves problems intuitively and offers intuitive solutions for success.'

Anindya Choudhary is a partner and Creative Director at IS with intensive experience in production design for ads and films and spatial design for homes and offices. He has worked on projects with brands like Omega, Netflix, Hewlett-Packard, ICICI, and Godrej. His living spaces portfolio includes the workplaces for AIB, Encompass, Insider and Glitch.

Dhaval Palrecha is the third partner and Creative Director at IS. A cross platform designer, Palrecha started working even before he was done studying. He has worked on brands like SP Jain School of Global Management, Tata Sky & international brands like Lilou et Loic (Bath & Body), RoviTravel, Vh1 Supersonic and Emerge.

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