Honda City celebrates two decades in India

Conceptualised by Dentsu One, a new film to celebrate the occasion showcases what may well be an insight into the future, into the power of dreams

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Honda City celebrates two decades in India

Click on the Image to watch the TVC

Dentsu One, the creative arm of Dentsu Aegis Network, has launched a new innovative campaign to mark 20 years of Honda City in the Indian market.

The landmark of successfully leading for two decades is a reason to celebrate and initiate a conversation with its loyalists and intenders alike, and continue the legacy of being at the top.

As Honda City sets its gaze towards the future, expanding its audience base further catering to younger and the older groups alike, it was a clear direction to amplify the very feeling of this ‘attachment’ and elaborate as the brand. And raise a toast to the milestones to come – To The Next 20!

Titus Upputuru

Commenting on the campaign, Titus Upputuru, NCD, Dentsu One said, “20 years is a long time. Governments change. Maps undergo change. But as we were briefed to do a campaign on this milestone, we thought as a leader, instead of looking back and dwelling on the past glory, the brand must look ahead. The film showcases what may well be an insight into the future, into the power of dreams.”

Abhinav Kaushik

Abhinav Kaushik, Senior Vice-President, Dentsu One, said, “The legend of Honda City grows and evolves every year. As the brand breaches this milestone of 20 years and sets itself for the future, it lays a foundation for a world of imagination,which only a Honda City could create in the years to come. This campaign is an ode to the ‘future of possibilities’ and it reaffirms the leadership of Honda City as an iconic, innovative and imaginative brand.”

The TVC:


Creative Agency: Dentsu One 
Office Head: Harjot Narang
National Creative Director: Titus Upputuru
Business Head: Abhinav Kaushik
Creative Team: Titus Upputuru, Auryndom Bose, Neharika Awal, Chinmoy Bhowmik, Deepali Agarwal, Nikhil Kumar
Account Management: Geetika Prabhakar, Angad Singh, Yoshio Habu
Planning team: Anand Murty, Samik Chatterjee
Films Chief: Dawa Lama
Director (of the film): Daniel Upputuru
Producer: Aamir Uzefaa
Production House: The DZU Film Company

Honda City