Health insurance can empower you to do right things for family, says Policybazaar.com
Designed by the in-house team and executed by K Silent Productions, the campaign tries to make people realise the immediate need of buying health insurance to safeguard against unforeseen medical emergency
Policybazaar.com, the insurance website and comparison portal, has launched a new health insurance campaign highlighting how access to health insurance can help people avoid taking extreme measures when facing a medical exigency. Health Insurance can be used as a powerful protection tool against these unexpected events.
Policybazaar.com has roped in actors Tisca Chopra and Pankaj Tripathi to launch the new campaign.
The campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. Itwaslaunched on digital media channel and will go on air on January 19.
Dhruv Sarin, Head of Health Insurance, Policybazaar.com, said, “The medical inflation in India is increasing at an alarming rate, owing to higher medical bills. Roughly around 70 per cent of medical expenses are borne out of pocket in India. Moreover, the health insurance penetration in India is abysmally low. Through the campaign, we are pushing customers to realise the immediate need of buying health insurance to safeguard against any unforeseen medical events.”
“As per the survey conducted by the National Sample Survey Organisation from January 2013 to June 2014, one out five people did not have sufficient corpus to pay their medical expenses and had to borrow money from friends or family,” he added.
Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com, added, “With the rise in number of lifestyle and environmental diseases, it is very important to invest in a good health insurance that covers most aspects of unexpected hospitalisation. Not having health insurance or inadequate cover can leave you vulnerable. The cost of medical treatment either eats all the savings or people end up borrowing. Our new campaign focuses on how having a health insurance will empower you to do the right things for your family.”
He added, “In all our earlier campaigns, we have emphasised the comparison before buying.However, with this campaign, we have gone one step ahead and tried to push the customers to buy an adequate health insurance policy. The campaign is mainly aimed at spreading awareness among first time buyers. ‘Majboorinahi, health insurance chuniye’is the creative rendition and the thought behind the campaign.”
The TV commercial starts with a contractor (actor Pankaj Tripathi) entering the cabin of an officer (actor Tisca Chopra), who is seen signing files at her desk. They sit in front of her when the officer says that his tender is not going to be passed. The contractor then lets her know that they are here to ask about the health of her husband. The officer replies that the operation is day after. The contractor says in a pity tone that medical expenses are brutal, and his assistant adds ‘five lakh’. The assistant getting signal from his boss, offers a first-aid kit box filled with cash saying‘help’. The contractor explains the help is not for sweets but for medicines. The lady takes a sigh and says, to avoid being compelled by illness, they had taken health insurance from Policybazaar.com. She pushes back the money with her pen, saying thanks for the help and gets back to work.
The TVC:
Credits:
Client: Policybazaar.com
Marketing Team
Associate Director and Head of Marketing: Sai Narayan
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