Fountainhead Digital MKTG, the digital and experiential innovation division of Fountainhead MKTG, has launched 'The Texperiential Labs' â an experiential technology focused innovation centre.
The Texperiential Labs feature the latest technologies across virtual, augmented and mixed reality, robotics, multi-platform user experience design, web and mobile technology experiences, social experiential applications, internet of things and experiential analytics.
The labs will have a unique ambassador â Pepper, the humanoid robot from Softbank Robotics. By communicating through the most intuitive interface we know: voice, touch and emotions, Pepper is uniquely positioned to enrich customer experience and transform the interface you use to interact with them.
Thapas Joseph, President, Fountainhead Digital MKTG, said, âThe Texperiential Labs is a result of years of capability development across different technology domains. Our team has built a strong in-house skill set in being able to deliver complete technology-driven brand experiences from strategy to shipping, with focus on bringing the best practices of both the creative and technology industries together. The Texperiential Labs will be a space for our clients to come and experience first-hand, the pivotal role that various technologies can play in their brand experience strategy.â
With very fluid mobility coupled with advanced cloud-based artificial intelligence, Pepper evolves with you and your needs â customising experiences, conducting interactive demonstrations, connecting with your CRM or sales tools and so much more. Fountainhead Digital MKTG is contributing to Pepperâs development through multiple creative applications, customising them for complete customer delight. With emotions at the heart of the robot, it will be soon be seen as a primary element at retail outlets, hospitality, financial services, brand experiences, corporate engagement events and many other customer experience touchpoints.
Brian Tellis, Co-Founder and Group CEO, Fountainhead MKTG, added, âThe consumer is demanding deeper, more accessible and more engaging relationships, and a very large aspect of this engagement is driven through digital communication. Given consumersâ heightened awareness of whatâs happening around the world, they also increasingly demand more immersive experiences. For effectiveness in engagement itâs essential to know your consumer as well as you possibly can, hence data and its various derivatives is a huge facilitator.â
The Texperiential Labs will be located in Fountainhead MKTG's facilities and be headed by Balesh Bhatt, Vice-President, Technology. It will also be a space for collaborative development and will be opened for the academic and student communities in future.