Effie 2018 announces shortlists

1. CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE

Sr. No.

Brand Name

Campaign Title

1

SAVLON

Adding health to hands

2

STAYFREE

IT'S JUST MY PERIOD

3

LIVON SERUM

HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN'

4

DETTOL

MAKING THE INVISIBLE VISIBLE

5

Dettol

JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE

6

Harpic

India's Newest Status Symbol

7

HARPIC

Toilet - Ek Shame Katha

8

Parachute Advansed Hot Oil

#MagicOfWarmth

9

Parachute Advansed Body Lotion

#ConfidentInMySkin

2. CONSUMER PRODUCTS - BEVERAGES & DRINKS

Sr. No.

Brand Name

Campaign Title

1

B Natural

No Pulp Fiction

2

Sprite

Sprite talking bottle

3

Mirinda

#ReleaseThePressure

4

Lipton

How we gained share by losing belly fat

5

NESTLE INDIA

Creating a coffee loving generation in a tea-drinking country

3. CONSUMER PRODUCTS - CONFECTIONARY & FOOD

Sr. No.

Brand Name

Campaign Title

1

Bingo! Potato Chips

Return of The Real

2

Pizza Hut

Dominos Loves Pizza Hut!

3

Chupa Chups

Chupa Chups - Take fun seriously

4

Saffola

Stand up for your heart

5

Saffola Masala Oats

Breakup with Junk

4. CONSUMER PRODUCTS - OTHERS

Sr. No.

Brand Name

Campaign Title

1

Goodknight

Getting Moms to love Outdoors

2

Multi Brand Campaign

KKD - Khushiyon Ki Doli (Palanquin of Happiness)

3

PAN BAHAR

James Bond gets Pan Bahar to be the talk of town

4

Odomos

The 'Uniform' Approach to Behavior Change

5

Ghadi Detergent

#SaareMaelDhoDaalo

6

SURF EXCEL

"PoRubPo"

7

Surf Excel

Neki Ek Ibadat

8

Active Wheel

Reinventiing Wheel

5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

Sr. No.

Brand Name

Campaign Title

1

Bajaj Dominar

Haathi Mat Paalo (Don't buy a white elephant)

2

Datsun redi-GO

Datsun redi-GO - India's First Car Election Campaign.

3

Tata Hexa

How a mass car brand successfully launched a premium SUV?

4

TATA XENON YODHA

THE WARRIOR TRUCK

5

Droom.in

How Technology Beat Humans!

6

Bajaj Avenger

The Liberation World

7

CEAT

CEAT IT HELPS - PUTTING SAFETY FIRST

8

TVS SCOOTY ZEST

HIMALAYAN HIGHS

6. CONSUMER DURABLES - ELECTRONIC GOODS

Sr. No.

Brand Name

Campaign Title

1

Blue Star

How a decimal stopped remote fights in the bedroom

2

Samsung India

Samsung Galaxy A9 Pro Bold Shorties

3

Dell

Foundation For a Better Tomorrow

7. CONSUMER DURABLES - OTHERS

Sr. No.

Brand Name

Campaign Title

1

EXIDE

THE BATTERY THAT CARES

2

Sonata ACT

Manzil Pe Nazar

3

Orient Electric

Wake India up to FND (Fan Noise Discomfort)

4

Royale Play

How Royale Play found a new canvas to play on

5

Orient Electric

TUBELIGHTS ARE NOT A BRIGHT IDEA.

6

A.O. Smith

A.O. Smith Selling a water purifier without selling purity

8. SERVICES - TELECOM & RELATED PRODUCTS

Sr. No.

Brand Name

Campaign Title

1

Vodafone India

Free vs. Quality - India's most beloved couple Asha-Bala settle the debate.

2

Airtel

Durga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts

9. SERVICES - FINANCIAL SERVICES

Sr. No.

Brand Name

Campaign Title

1

Max Life Insurance

Empower Protect

2

Association of Mutual Funds in India (AMFI)

Mutual Funds Sahi Hai

3

Visa India

#KindnessIsCashless

4

Axis Bank

Home Loans with 12 EMIs Off

5

Paytm

India's first digital candy

6

Paytm

Helping India conquer Note-Bandi

7

Paytm

Increasing the emotional worth of a mobile transaction

8

IDFC Bank

Banking Nibhao

9

IDFC Bank - Bharat Banking

Bank in a box

10. SERVICES - MEDIA & ENTERTAINMENT

Sr. No.

Brand Name

Campaign Title

1

Star Plus

Nayi Soch

2

Hotstar

Torrents Morghulis

3

SONY MAX

10 Saal Aapke Naam - An ode to the diverse fans of IPL

11. SERVICES - OTHERS

Sr. No.

Brand Name

Campaign Title

1

Department of Tourism Government of Rajasthan

(Jaane Kya Dikh Jaye) You haven't seen it all.

2

J&K Tourism

J&K Tourism: Playing up "Warmth" to Counter the "Cold" Narrative on Kashmir

3

Nestaway.com

Homes That Don't Discriminate

4

Bill & Melinda Gates Foundation

Aadat ki Tarakki

5

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

6

Make My Trip

MakeMyTrip International

12. CORPORATE ADVERTISING / REPUTATION

Sr. No.

Brand Name

Campaign Title

1

INORBIT MALLS (I) PVT. LTD.

HOME RUN - NOT HOME BOUND

2

State Bank Of India

The Language of Hope

3

Paytm

India's Biggest Crash Course in Financial Literacy

4

Dainik Jagran

INDIA'S LARGEST COMPETITIVE EXAM

5

REEBOK

CELEBRATING 'FIGHTNESS'

6

Vodafone India

100 million strong movement to bring people closer #lookup

7

Hindustan Unilever

The See Through Toilet

13. RETAIL

Sr. No.

Brand Name

Campaign Title

1

Amazon.in

The Unexpected Gift

2

Amazon.in

Lets Prepare For Diwali Together

3

eBay India

#ThingsDontJudge

4

BIG BAZAAR

GRAHPRAVESH (Inaugurating Home)

5

Big Bazaar

India's first & only nationwide GST Demo

6

Paytm

PayTM Gold: India's Digital Tijori

14. HEALTHCARE

Sr. No.

Brand Name

Campaign Title

1

Nicotex

Friends

2

HealthifyMe

Making New Year Health Resolutions, Work Out

3

Indian Association of Palliative Care

Last Laugh

4

Narayana Health

Opening the door for breast self-examination in rural India

5

Prega News

#YourSecondHome

6

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

7

Maharashtra Dyslexia Association

Dancing Letters

8

Colgate

Pocket Dentist

15. B2B

Sr. No.

Brand Name

Campaign Title

1

IBM

30 day developer challenge

2

Paytm

How Paytm won over the Kirana store Uncle

3

Paytm

A STICKER THAT BROUGHT HOPE

4

Tally Solutions

Tally hai toh tayyar hain

16. INTERACTIVE MARKETING

Sr. No.

Brand Name

Campaign Title

1

Association of Mutual Funds in India (AMFI)

Mutual Funds Sahi Hai

2

eBay India

#ThingsDontJudge

3

Durex

"Durex gets into denims" - gets India and the world talking about sex

4

Vodafone India

Farmer BnB - The world's first rural BnB to enhance livelihoods

5

Paytm

PayTM Gold: India's Digital Tijori

6

PayTM

Marrying A Cultural Ritual Into A Digital Product

7

Mirinda

#ReleaseThePressure

8

Tata Motors, TAMO Racemo

A car that took the internet for a ride!

9

Sita - Warrior of Mithila

Sita - Warrior of Mithila

10

PUMA

Women, Do You

11

Colgate

Pocket Dentist

17. SMALL TOWN & RURAL MARKETING

Sr. No.

Brand Name

Campaign Title

1

Apollo Krishak Gold

Man Over Machine

2

UNICEF

EVERY HALF COUNTS

3

Dettol

DETTOL GERMBURSTERS

4

Bill and Melinda Gates Foundation

Aadat ki Tarakki

5

HARPIC

India's newest Status symbol

6

HARPIC

Toilet - Ek Shame Katha

7

Narayana Health

Opening the door for breast self-examination in rural India

8

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

9

IDFC Bank - Bharat Banking

Bank in a box

18. REGIONAL

Sr. No.

Brand Name

Campaign Title

1

Amazon.in

The Unexpected Gift

2

MTR

MAKING SAMBAR HOT IN THE TELUGU BELT

3

HUL- Hamam

#GoSafeOutside

4

Airtel

Durga Pujo experience turned 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts

5

Horlicks

Hunger to grow

6

Aashirvaad

Moving the Bengali from articulation to action

7

Rin Advance Powder

Rin The Water Conservation Story

8

Amazon.in

Amazon.in Tamil Nadu: Making Online Shopping Tamil Nadu's cup o' kaapi

19. DIRECT MARKETING

Sr. No.

Brand Name

Campaign Title

1

Project Nanhi Kali

STORYBOOKS FIND A WAY

2

Paytm

A DIRECT MAILER THAT RESTARTED BUSINESS FOR SMALL SHOPKEEPERS

3

Maharashtra Dyslexia Association

Dancing Letters

4

Colgate

Pocket Dentist

20. EXPERIENTIAL MARKETING / BRAND EXPERIENCE

Sr. No.

Brand Name

Campaign Title

1

Star Plus

Wear Her Name, Nayi Soch

2

Vodafone India

100 million strong movement to bring people closer #lookup

3

Project Nanhi Kali

STORIES MAKE PEOPLE CARE

4

Godrej HIT

Why a nudge is better than a push: A case study by Godrej HIT

5

Big Bazaar

India's first & only nationwide GST Demo

6

CEAT tyres

CEAT IT HELPS - PUTTING SAFETY FIRST

7

Asian Paints

Untold stories of colour

8

Paytm

India's first digital candy

9

HealthCare atHOME

AN UNFORGETTABLE REMINDER FOR FORGETFULNESS

10

HARPIC

The Most Unpleasant Experience

11

Paytm

Marrying A Cultural Ritual Into A Digital Product

12

Narayana Health

Opening the door for breast self-examination in rural India

13

SAVLON

Adding fun to hygiene

14

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

15

Maharashtra Dyslexia Association

Dancing Letters

16

Samsung India

Samsung Galaxy A9 Pro Bold Shorties

17

PayTM

A STICKER THAT BROUGHT HOPE

18

Indian Association of Palliative Care

Last Laugh

19

Government of India (Client: I&B Ministry/ NFDC)

Making Of Developed India Fest (M.O.D.I. Fest)

21. EFFIE FOR GOOD

Sr. No.

Brand Name

Campaign Title

1

Indian Air Force

Daughters To The Defence

2

Savlon

Adding fun to hygiene

3

Vodafone India

Farmer BnB - The world's first rural BnB to enhance livelihoods

4

Nestle India Ltd.

SPARKING A MOVEMENT FOR GIRL CHILD EDUCATION

5

The Humsafar Trust

Combat people's anti-transgender hysteria in public toilets

6

Godrej HIT

Why a nudge is better than a push: A case study by Godrej HIT

7

UNICEF

EVERY HALF COUNTS

8

Indian Association of Palliative Care

Last Laugh

9

Narayana Health

Opening the door for breast self-examination in rural India

10

IndusInd Bank

THE OTHER MEN IN BLUE

11

Live Love Laugh

Live Love Laugh - Dobara Poocho

12

Maharashtra Dyslexia Association

Dancing Letters

13

World For All

World for All

22. DAVID V/S GOLIATH

Sr. No.

Brand Name

Campaign Title

1

Wild Stone

How "Kunal" helped Wild Stone to move from the locker room to the living room

2

SAVLON

Adding health to hands

3

Airbnb India Private Limited

Getting Indians to #LiveThere

4

Hotstar

Torrents Morghulis

5

Volkswagen

AN ATTITUDE WORTH RESPECTING

6

Amazon Prime Video

India Ka Naya Primetime

7

Star Gold Select

Star Gold Select Launch Campaign

23. INTEGRATED ADVERTISING CAMPAIGN

Sr. No.

Brand Name

Campaign Title

1

Star Plus

Nayi Soch

2

Amazon.in

Inspiring India's New Dreamers

3

CEAT Tyres

CEAT IT HELPS - PUTTING SAFETY FIRST

4

Vodafone India

Free vs. Quality - India's most beloved couple Asha-Bala settle the debate

5

Department of Tourism Government of Rajasthan

(Jaane Kya Dikh Jaye) You haven't seen it all.

6

Airbnb India Private Limited

Getting Indians to #LiveThere

7

Rin

Boond Bachao, Brand Badhao

8

Amazon.in

The Large-Hearted festival

9

Durex

How Durex's entry into the world of Denim was great for business

10

Chupa Chups

Chupa Chups - Take Fun Seriously

11

Goodknight

Getting Moms to love Outdoors

12

Mirinda

#ReleaseThePressure

13

Aashirvaad

Moving the Bengali from articulation to action

14

DETTOL

HOW THE ANTISEPTIC LIQUID CAME OUT OF FIRST-AID BOX

15

Dettol

JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE

16

HARPIC

Toilet - Ek Shame Katha

17

Nescafe

Creating a coffee loving generation in a tea-drinking country

18

adidas

#FanTheFire

19

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

20

Sony Max

10 Saal Aapke Naam - An ode to the diverse fans of IPL

21

Saffola Masala Oats

Breakup with Junk

22

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

23

SAVLON

Adding health to hands

24. BEST ONGOING CAMPAIGN

Sr. No.

Brand Name

Campaign Title

1

Bournvita

Tayyari Jeet Ki

2

Madhya Pradesh State Tourism Development Corporation

HOW THE 'HEART OF INCREDIBLE INDIA' WON THE HEARTS OF MILLIONS.

3

Brooke Bond Red Label

Swad Apnepan Ka (Taste of Togetherness)

4

The Akanksha Foundation

The Joy Exchange

5

Surf Excel

Giving The Fight Against Dirt A Karmic Perspective

25. NEW PRODUCT OR SERVICE

Sr. No.

Brand Name

Campaign Title